Ah, interesting, I wish the title had been prefixed with "What if ". There's a language where THEN basically means ENDIF... Forth, if memory serves me right?
Yes. It is used in the sense of the English statement: IF you go to the store get some butter THEN come right back. So THEN is where the program continues on a false condition. Typically Forth. It uses an alternative way of looking at things.
[0] https://gforth.org/manual/Selection.html
See also the StackOverflow thread on this topic: https://stackoverflow.com/q/12539634/