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This is what they cite as the key benefits: "A cleaner API that's easier to use, with new developer features like the ability to specify which fields get returned, or retrieve more Tweets from a conversation within the same response Some of the most requested features that were missing from the API, including conversation threading, poll results in Tweets, pinned Tweets on profiles, spam filtering, and a more powerfu…
An interesting side effect of making your product ad-driven is what it does to the incentive structure of treating your product as a platform. Twitter is just one example of many of companies who have created an API, asked developers to build on it, and then later burned the whole thing down. Fundamentally, if you let developers build products that access your data in ways that users want, the very first they're goin…
Suddenly Twitter is no longer reliant solely on ad revenue and all of the stigmas associated with it in the current changing environment.
With this, they are no longer an ad company but a platform ala Google Maps/Stripe. Plenty of companies would be more than willing to pay for unrestricted access to Twitter for data analysis.
Ad revenue may take a hit but won’t disappear overnight