Earlier quoted context omitted.
> As for the article blaming their fleet for sticking with sedans for too long, to me as a European traveler, this is a feature. One time, I rented from a different company, which "generously" stuck me with some monster SUV, and I mostly hated the experience. I also like sedans, particularly small ones that don't use much fuel. And all of the rental companies have sedans in their fleets. The issue is that they deprec…
Thanks for the explanation! This seems very plausible to me, but I wonder why that is so. I can understand trucks retaining their value, as there is a clientele who drives them for utilitarian reasons (though not necessarily the ones who buy them new). I can understand why luxury sedans devalue quickly, as they are bought for prestige. But it is not self evident to me why SUVs would have superior utilitarian value to…
Crude oil was going for $113/barrel in 2014 (which is likely around the time that Hertz made the decision to buy sedans) and then went down to less than half of that a year later. While the price has fluctuated since then, the prices have remained fairly low. Meanwhile, Americans like SUVs for reasons that I don't fully understand, but it's just a fact. And when gasoline is cheap, it doesn't cost that much more to buy one, so demand is high, and therefore resale prices go up (at least compared to sedans).