Earlier quoted context omitted.
"[...]disconnected from any actual cost basis[...]" Not everything is priced based on the cost of it's inputs. In this case it seems to be what the market will bear.
Which in this case is exorbitant and is something that we should oppose. Pricing as much as the market will bear is not good for consumers, and in some cases is a red-mark of market failure (not in this one, as of yet).
To be fair, that's how all products are priced in general: production cost defines the lower bound and what customers are willing to pay defines the upper bound, and the goal is to maximize what the customer pays.