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Are ad blockers doomed or have we already won? A history lesson

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Re: Are ad blockers doomed or have we already won? A history lesson

#111
Who is honestly clicking on all these ads that makes advertising worthwhile?

I am honestly baffled sometimes how this all works... In my 30+ years of internet usage in one form or another I have rarely, rarely, rarely ever clicked on a freakin ad. Yes, I've generally had them blocked for the most part. But when they aren't blocked, I see what the content is and why would I even want to click on one!

Color me confused who is keeping the web running by clicking on ads.

Re: Are ad blockers doomed or have we already won? A history lesson

#112

I feel that we've done ourselves a disservice by referring to them as ad blockers rather than content blockers or, better yet, virus blockers. With malicious ads being the primary vector for compromising a person's computer, calling these tools virus blockers would not only be more accurate, but it would make it harder for sites to counter their use from a public relations point of view. Could you imagine visiting a…

> "risk infection"

this is how I feel about all advertisements

Re: Are ad blockers doomed or have we already won? A history lesson

#113
post #62
post #51

Earlier quoted context omitted.

Many websites indeed pester us to download their mobile app but I have yet to find one that forces me to? Do they actually exist?

Reddit forces you to download the app now. You can scroll like 2-4 pages worth of content and then it'll pop up asking you to open in app. On every page you navigate to from within the website you'll first get a pop up asking to choose between browser and reddit app.

> On every page you navigate to from within the website you'll first get a pop up asking to choose between browser and reddit app.

There's a user setting for this, somewhere. I found it once. It's default on but once you un-check it you no longer see the app nags. It's great. And terrible they hid it like that.

--edit-- Or there was, damned if I can find it now.

Re: Are ad blockers doomed or have we already won? A history lesson

#114
post #39

Great article! It's funny to finally see ad blockers go "mainstream". My dystopian-future fear is that that Web Assembly will be the end of ad blocking (and the end of a web of connected web sites). Big sites will eventually convert to essentially "a web browser inside a web browser" so they have total control over the content and how it's displayed. Then ad blocking (and other customization) will be limited to "the…

> Big sites will eventually convert to essentially "a web browser inside a web browser" so they have total control over the content and how it's displayed. This has already happened: Just look at how many websites pester you to download their mobile app or even block content unless you access from the app. From a user functionality perspective the vast majority of apps do nothing a browser can't do. But the killer fe…

You use a firewall on the device to block requests to the ad server. Most apps will keep working fine. Then all it takes is an OS that lets you revoke permissions on sensitive data without the app knowing.

Re: Are ad blockers doomed or have we already won? A history lesson

#115
post #87
post #78

Earlier quoted context omitted.

I'm using old.reddit.com and wasn't aware they started doing this. Reddit is turning into a dumpster fire, it's bad enough I have to use the old UI so that it doesn't burn a hole in the cpu.

Forget the CPU usage, I only use the old UI because it's better/ I find it more usable. Or maybe I'm just getting old :D

the new UI is so uncomfortable to use, I don't like how bloated websites are becoming, but usually I can cope with it. Reddit's is just bad. It's buggy, it's inconsistent, and its resource-intensive.

Re: Are ad blockers doomed or have we already won? A history lesson

#116
post #111

Who is honestly clicking on all these ads that makes advertising worthwhile? I am honestly baffled sometimes how this all works... In my 30+ years of internet usage in one form or another I have rarely, rarely, rarely ever clicked on a freakin ad. Yes, I've generally had them blocked for the most part. But when they aren't blocked, I see what the content is and why would I even want to click on one! Color me confused…

Part of me thinks theres an internet ad bubble. I think its really hard to know how much value an ad provides, so it gets handwaved as being critical to success and worth tons of money. A lot of big internet companies rely on ads or provide services to companies that provide ads or make it easier to use ads.

Re: Are ad blockers doomed or have we already won? A history lesson

#117
post #39

Earlier quoted context omitted.

> Big sites will eventually convert to essentially "a web browser inside a web browser" so they have total control over the content and how it's displayed. This has already happened: Just look at how many websites pester you to download their mobile app or even block content unless you access from the app. From a user functionality perspective the vast majority of apps do nothing a browser can't do. But the killer fe…

Android + Magisk + AdAway

I use BlockAda, It functions like a VPN which can be annoying if you use a VPN a lot but otherwise it is a simple on off switch for people who aren't very savvy with their phones.

Re: Are ad blockers doomed or have we already won? A history lesson

#118
post #39

Great article! It's funny to finally see ad blockers go "mainstream". My dystopian-future fear is that that Web Assembly will be the end of ad blocking (and the end of a web of connected web sites). Big sites will eventually convert to essentially "a web browser inside a web browser" so they have total control over the content and how it's displayed. Then ad blocking (and other customization) will be limited to "the…

> Big sites will eventually convert to essentially "a web browser inside a web browser" so they have total control over the content and how it's displayed. This has already happened: Just look at how many websites pester you to download their mobile app or even block content unless you access from the app. From a user functionality perspective the vast majority of apps do nothing a browser can't do. But the killer fe…

Sustaining your point: https://www.linkedin.com/pulse/think-twice-when-installing-m...

Re: Are ad blockers doomed or have we already won? A history lesson

#119
post #19

Earlier quoted context omitted.

I think ads will be the reason Web Assembly takes off in a massive way, actually. Much harder to block ads if the site ships its own renderer and manages to hide or obscure its traffic. Then you're in to serious application-cracking territory if you want to block ads & tracking.

Web Assembly is just a runtime, like obfuscated JS it is sandboxed and still needs to access some standard APIs to at least conform to CORS. I don't see a problem to let plugins/browsers control `window.fetch` or whatever connection method the WASM code is going to use.

Not going to work against a CDN delivering all content through a websocket.

Re: Are ad blockers doomed or have we already won? A history lesson

#120

Earlier quoted context omitted.

They show the abstract or the same bit of the headline and maybe a paragraph you see when hitting the page. Googlebot doesn't get the full text.

I've definitely seen article text on Google that was not presented to me when I clicked the link, and not because the article was updated or something, but because I was blocked from seeing the article.

Many "paywalled" sites lose their paywall if you disable JS.
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