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Nike won’t sell directly to Amazon anymore

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Re: Nike won’t sell directly to Amazon anymore

#111

Post by lotsofpulp »

gigatexal wrote: post #81
davidhyde wrote: post #3

People don't mind buying from a vendor's site directly but the vendor should do their best to reduce the admin / pain of doing so. Some tips I wish vendors would follow: 1. Don't capture more information than is absolutely necessary for the transaction. 2. Don't force the user to sign up or join anything if they just want to buy something. 3. Don't automatically add the user to your newsletter and send their details…

I am 100% more likely to buy from your online store if you have a simple checkout process that lets me use Apple Pay. And if you want an email to send the confirmation to use Sign In with Apple and I will default to buying from you over another provider. It’s as simple as that: I get far less spam, I know my privacy is being secured, and I get to support a company that supports the easiest checkout process ever.

I would pay more to a website that offers Apple Pay just for the convenience.

Re: Nike won’t sell directly to Amazon anymore

#112

Post by autoexec »

davidhyde wrote: post #3

People don't mind buying from a vendor's site directly but the vendor should do their best to reduce the admin / pain of doing so. Some tips I wish vendors would follow: 1. Don't capture more information than is absolutely necessary for the transaction. 2. Don't force the user to sign up or join anything if they just want to buy something. 3. Don't automatically add the user to your newsletter and send their details…

For my own sake I'd add to that list that they should make disclose every 3rd party site they'll need to load scripts from or at the very least include those early in the process. I'm not allowing JavaScript to run from anywhere if it isn't 100% necessary for exactly what I want to accomplish. Filling out a form only to have it fail because suddenly the website wants to run code from another domain is annoying, and each allow/refresh is an opportunity for badly designed websites to screw up my order or charge me multiple times. I do realize that most customers aren't selectively allowing/rejecting scripts, but its been a highly recommended practice for decades now.

Re: Nike won’t sell directly to Amazon anymore

#113

Post by cactus2093 »

cobbzilla wrote: post #9

Why would anyone buy shoes on Amazon? They own Zappos, whose focus is specifically footwear, and have a pretty good shopping experience. Never had a problem with counterfeits on Zappos.

I've bought from both, IIRC when I bought from Amazon it was cheaper because Zappos was only selling the current year's model but someone on Amazon was selling the previous year's for less. I don't think I got counterfits, if I did I never noticed.

I've also noticed Zappos is also frequently out of stock in a lot of sizes, it seems very plausible they could be out of stock on a color or size that's in stock on amazon.com.

Re: Nike won’t sell directly to Amazon anymore

#114

Post by autoexec »

lostgame wrote: post #102
davidhyde wrote: post #3

People don't mind buying from a vendor's site directly but the vendor should do their best to reduce the admin / pain of doing so. Some tips I wish vendors would follow: 1. Don't capture more information than is absolutely necessary for the transaction. 2. Don't force the user to sign up or join anything if they just want to buy something. 3. Don't automatically add the user to your newsletter and send their details…

>> 1. Don't capture more information than is absolutely necessary for the transaction. >> 2. Don't force the user to sign up or join anything if they just want to buy something. >> 3. Don't automatically add the user to your newsletter and send their details to your ad network. Be very explicit that you won't do this. >> 4. Tell the user up front how much postage will most likely cost and expected delivery time befor…

> the marketing team is honestly stupid if they don't do this. If a customer has purchased something, companies do everything they can to encourage a repeat purchase. Part of that is offering newsletters on updates for new products or sales.

Everyone unchecks those boxes anyway. The ones that don't and actually want that crap are engaged enough in the product/company that they'd gladly sign up for the spam if you asked right on the front page or anywhere else but the checkout screen. Why annoy the crap out of 99% of your customers so that you can catch that 1%?

Re: Nike won’t sell directly to Amazon anymore

#115

Post by ojilles »

brnt wrote: post #104
jeltz wrote: post #38

Earlier quoted context omitted.

Even in Europe we suffer from this. I never buy from Amazon anymore due to their website being as bad as the average small webbshop if you are not in one of the countries Amazon is in (e.g. US, UK or Germany).

Small shops had superior experiences to Amazon even back in the 90ies. Never understood the appeal of Amazon. There's so much better options locally (NL), in matters of search, payment, website ease of use, shipping, etc. I hope for the rest of Europe and perhaps America bol.com expands ;)

I wouldn’t necessarily hold bol.com up as the NL example (so many incorrect shipments, thing that take 2 weeks to deliver while labeled as “in stock”, etc). I’d go with Coolblue as the go to example.

Re: Nike won’t sell directly to Amazon anymore

#116

Post by mav3rick »

davidhyde wrote: post #3

People don't mind buying from a vendor's site directly but the vendor should do their best to reduce the admin / pain of doing so. Some tips I wish vendors would follow: 1. Don't capture more information than is absolutely necessary for the transaction. 2. Don't force the user to sign up or join anything if they just want to buy something. 3. Don't automatically add the user to your newsletter and send their details…

Have you used Nike+ ? It's 2-4 day shipping, 30 day returns with wear and tear. It's fantastic.

Re: Nike won’t sell directly to Amazon anymore

#117

Post by inferiorhuman »

lostgame wrote: post #102
davidhyde wrote: post #3

People don't mind buying from a vendor's site directly but the vendor should do their best to reduce the admin / pain of doing so. Some tips I wish vendors would follow: 1. Don't capture more information than is absolutely necessary for the transaction. 2. Don't force the user to sign up or join anything if they just want to buy something. 3. Don't automatically add the user to your newsletter and send their details…

>> 1. Don't capture more information than is absolutely necessary for the transaction. >> 2. Don't force the user to sign up or join anything if they just want to buy something. >> 3. Don't automatically add the user to your newsletter and send their details to your ad network. Be very explicit that you won't do this. >> 4. Tell the user up front how much postage will most likely cost and expected delivery time befor…

Yeah, alright, because marketing and the higher-ups will be totally a-ok with all of those missed opportunities...not?

And what does the spam cost in terms of lost sales?

Especially isn't going to happen. The marketing team is honestly stupid if they don't do this. If a customer has purchased something, companies do everything they can to encourage a repeat purchase. Part of that is offering newsletters on updates for new products or sales.

You know how to encourage repeat business? By not spamming me. I've got a list of companies that continue to spam me that I'll refuse to patronize. I'd say the marketing team is honestly stupid if they annoy paying customers.

A recent example in my life was signing up for a warehouse club type membership. It's a company that's well known for treating their employees and customers well. I signed up online and went to the local store to complete the process. As I was completing the in-person part of the process the employee helping me kept pushing the store credit card (annoying but not a deal breaker). By the time I got home a couple hours later I'd gotten multiple emails from the company. No problem, right? Welp the server(s) handling the unsubscribe requests was offline. I could get the unsubscribe landing page but nothing else. Online chat support was a 10-15 minute wait. A phone call was similar. Eventually I found some corporate email addresses and fired off a few missives. End result? Someone in corporate support managed to unsubscribe me but I'm deciding between outright cancelling the membership or purchasing a few loss leaders and then cancelling the membership. How's that for a missed opportunity?

Another great example is Newegg. They had a promo a couple years ago that required me to sign up for their spam mailing list. I subscribed, used the discount, and unsubscribed after a constant barrage of irrelevant crap. They've also started allowing third-party sellers. As a result of both of those behaviors Newegg went from one of the first places I looked for computer components to one of the last just like that.

It's death by a thousand paper cuts really. If your company insists on opting me into more noise I'll shop elsewhere.

Re: Nike won’t sell directly to Amazon anymore

#118

Post by chc »

lostgame wrote: post #102
davidhyde wrote: post #3

People don't mind buying from a vendor's site directly but the vendor should do their best to reduce the admin / pain of doing so. Some tips I wish vendors would follow: 1. Don't capture more information than is absolutely necessary for the transaction. 2. Don't force the user to sign up or join anything if they just want to buy something. 3. Don't automatically add the user to your newsletter and send their details…

>> 1. Don't capture more information than is absolutely necessary for the transaction. >> 2. Don't force the user to sign up or join anything if they just want to buy something. >> 3. Don't automatically add the user to your newsletter and send their details to your ad network. Be very explicit that you won't do this. >> 4. Tell the user up front how much postage will most likely cost and expected delivery time befor…

It depends. A marketing team worth their salt won't do things that substantially increase bounce rate just to capture a few emails.

Re: Nike won’t sell directly to Amazon anymore

#119

Post by fireattack »

lotsofpulp wrote: post #111
gigatexal wrote: post #81

Earlier quoted context omitted.

I am 100% more likely to buy from your online store if you have a simple checkout process that lets me use Apple Pay. And if you want an email to send the confirmation to use Sign In with Apple and I will default to buying from you over another provider. It’s as simple as that: I get far less spam, I know my privacy is being secured, and I get to support a company that supports the easiest checkout process ever.

I would pay more to a website that offers Apple Pay just for the convenience.

People don't seem to like the additional "convenience fee" when they're paying their bill online, though :P

(which to be fair, is indeed more convenient than paying it in-person.)

Re: Nike won’t sell directly to Amazon anymore

#120

Post by enobrev »

rubbingalcohol wrote: post #17

Amazon sells so many counterfeit Nike products that I've been using Nike and Adidas' online stores for quite awhile. Amazon is so bad when it comes to counterfeits that there are only two conditions that will lead me to purchase an item there anymore: - Either the item is listed as being sold by its original manufacturer and fulfilled by Amazon - Or I just need something and don't care if it's cheap Chinese crap I'm…

Amazon had been a default for me for a long time, but the knock-offs have gone so far overboard that I consider it about a 60/40 that I'll get the actual product I ordered from the actual manufacturer I thought I was buying from. And now that most shippers will get it to me in 2-days, Amazon's not as special as it once was experience-wise.

Now I choose Amazon as a last resort after checking the manufacturer or other more reputable vendors. In cases where I need something immediately (and can't get it at a brick and mortar), I'll check PrimeNow as I haven't received any knock-offs there yet. But the selection there is pretty limited.

The Worst category in my experience, by far, is batteries. I haven't even bothered with shoes in a few years, but Zappos tends to be a better experience in that regard. I realize, of course, that Amazon owns Zappos, but the experience is all their own.

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