> When I’m surfing the web I want to be drawn in by articles on Europe’s political history or the nature of quasars That's the problem right there. Articles are the white sugar of information. They contain a tiny amount of actual info, but not enough to be useful in any meaningful way. If you truly want to learn about something, read a book or a paper. Articles will get you nowhere.
You mean journalistic articles, not scientific/published "articles". Also, to paint all journalistic articles as white sugar is simply flat-out wrong. There are numerous fantastically written journalistic articles written by fantastic book writers. These can be jumping-off points to then purchase a book or find that scientific publication. I think it's better just to call them layman's writing instead of white sugar,…
For journalism, relevant, incisive, investigative journalism is gold.
Much of what's written is simple pro-forma, filler, stenography, or worst of all: republished press releases -- APR and VPR (audio / video press release) for radio and television, the original "fake news": https://www.sourcewatch.org/index.php?title=Fake_news
A key question for me is whether the article intends principally to inform rather than persuade or distract. Virtually all current business, "style", entertainment/culture, and big-ticket sales (real estate, autos, travel) "reporting" is thinly veiled advertising. A large fraction of political coverage is either stenography or persuasive rhetoric.
Writing with the reader in mind, or at least with the writer's (or client's) ego / wallet, out of mind, is rare.