Earlier quoted context omitted.
> This whole thing feels like Monopoly money. First, it’s $200m to a company valued at more than $800B. > Imagine you had 100k in the bank. That would be like a $25 late payment fee. No, it isn't. A company's valuation is not money in the bank. The proper comparison is to profit.
Proper comparison is the reaction of a CEO - if the CEO responds by firing the upper management->product management responsible for the part that caused the fine then the fine got a point across.
The only way of really judging is through repeat offences which is difficult in a case like this where the judgement was that Google didn’t do enough. That line of “enough” is going to be redefined a lot as the web develops (as it should be).