Live data from Hacker News

Shopify and the Power of Platforms

stratechery.com

111–120 of 176 posts

Re: Shopify and the Power of Platforms

#111
post #42

Earlier quoted context omitted.

I am plenty technical to do this and it still sucks. We moved to shopify from a plumbed-together solution like that and it's a world of difference. First, shopify is like $30 for a month. I'm $30 for a few minutes. The cost savings are laughably huge. And shopify's better anyway! Their plugin ecosystem is great, the admin tools are built specifically for merchant admin types (as opposed to boil-the-ocean blog admin U…

I wish I had 100 upvotes to give you. I'm currently converting a homegrown multi-million dollar eccommerce platform to Shopify and it's been a dream. Most of the significant lifting was done in less than 2 weeks. Their graphql api has just been amazing, not to mention all the other developer services they provide. OFC, I do feel like I'm coding myself out of a job, as I've spent the last 7 years building and maintain…

Have you decided which software you'll be using for fulfilling your orders? Or will you be outsourcing fulfillment?

Re: Shopify and the Power of Platforms

#112

Earlier quoted context omitted.

Just a personal anecdote: I've been using Amazon less and less. Most of the goods I buy from them are things that I would otherwise get from a supermarket. Bulk goods mostly, and almost entirely things I'd otherwise get at my local supermarket or Walgreens. My other purchases are from shopify sites. I trust that what I'm buying is what is advertised far more than I do with Amazon. The influx of crummy knock-off produ…

I've been using Amazon more and more, due to bad experiences using smaller sites (not sure how secure they are, my cc got swiped on one of them). And shipping with Amazon is much faster. But there's definitely some gems out there!

If you're buying from Shopify powered sites (which is not always transparent) or platforms like Etsy, the sellers never get your credit card number.

Re: Shopify and the Power of Platforms

#113

Earlier quoted context omitted.

I’m a technical user, and if I needed to sell goods online I’d use Shopify. It’s precisely because I’m a technical user: I know all the things you you have to worry about, and I’d rather not. There surely a scale where it makes sense to roll your own e-commerce platform, but it’s substantially higher than people seem to think.

Yup. I've taken some MBA classes, and one (in retrospect obvious) thing I latched onto is the idea of opportunity cost: you can never do everything you are capable of doing, and each thing you do comes at the expense of something else. So, focus on doing the things that (depending on your goal) are most fulfilling and/or most profitable. Amusingly, grasping that concept was a big factor in my decision to put my MBA d…

There is one other reason to do things: you cannot trust anyone else to do it. Fullfilling and/or profitable are hopefully the only ones that apply, but sometimes you have to do something because the risk is too high...

Re: Shopify and the Power of Platforms

#114
post #63
post #2

> Shopify is giving merchants an opportunity to differentiate themselves while bearing no risk if they fail. In addition to this being a great position for Shopify, this is an amazing thing for merchants compared to Amazon's offering; it's the critical difference between "We'll sell your stuff" and "We'll empower you to easily sell your stuff" that leaves power and agency in the hands of individual companies. Semi-re…

The Knowledge Project podcast is awesome. Here are some snippets that I found very useful. On starting his company in a secondary market: I do think that there is an almost complete difference between how you build a company in a primary talent market and sort of secondary talent markets. For instance, one of the biggest differences in secondary places is, if I hired someone, the chance that we are going to still wor…

Just came here to say thanks, didn’t know of The Knowledge Project, and this episode was great. Cheers

Re: Shopify and the Power of Platforms

#115
post #4

Shopify is just the next closed-source iteration of WordPress and Magento. WordPress has one of the largest platforms and they've taken over (and open-sourced) blogging, content management, learning management systems, and ecommerce. They and Magento are better examples of a platform than Shopify. In the long-term, "platforms" like Shopify lose because they don't have nearly enough developers. They have ~3000 "apps"…

As someone who was running tech at an e-commerce/hardware startup with $xxM+ in annual online sales, and ran on top of Magento 2, it is an unmitigated disaster that will sink any business that doesn't have endless money to throw at it.

We had great Magento developers working on it and could barely keep it stable under even moderate load. To scale up, if you're a heavily trafficked store, you need to pay a six figure annual license fee, or you can't shard/load balance your database. Without the Enterprise plan, your site can't easily do zero-downtime deploys, and deploys take about 30 minutes of full outages to get out the door. Editing anything took about 36 clicks, which carried the risk of corrupting a language you weren't editing. Deploying a language pack requires an outage. Deploying new CSS requires an outage. There were ways around this, which we used, but the extensions and ecosystem are so poor that I wouldn't encourage anyone to use them—we ran into one instance where installing an extension would bring the site to it's knees, at random, because the developer had hand-rolled an image-resizer for some reason to build thumbnails.

I'm an infrastructure engineer/developer originally, and I figure, how bad can it be? We'll ignore the snake oil and scale up with good developers and cloud hosting, along with best practices.

I can list how incredibly poorly built Magento 2 is for hours, but I've never seen anything like it. We made it work, but it cost us hundreds of thousands of dollars to get it to "doesn't break" level of stability.

It's outrageous particularly because the entire ecosystem is designed to shunt you toward expensive licensing that requires NDAs to be signed, certified developers to be used, and ever-escalatingly ridiculous hosting fees (at one point, I was quoted a $1500/month virtual machine to properly handle our environment).

Meanwhile, when we wanted to do a flash sale, Magento was so complicated and slow to deal with, we made the call to literally create a second store, using Shopify, to run our limited time sale. Not only did it take maybe 1-2 days to get it set up and working, we ran 1M in sales through it within the first 8 hours of it being online, without any outages, stability issues or anything else, without ever needing to do a payment gateway's time consuming PCI compliance security audit, either. We got paid out within a few days of even first signing up.

I think people underestimate, often, how expensive open source can be, and one red flag, in the case of Magento should be that anyone that isn't a "Magento developer" is terrified of touching it. (I have stories about how hard it is to even develop on your own machine, and how literally all roads lead to their Enterprise plan, with no way out, but that's for another day)

Re: Shopify and the Power of Platforms

#116

Earlier quoted context omitted.

I'm a technical user, and good UX and good defaults are something I often spend money on.

I’m a technical user, and if I needed to sell goods online I’d use Shopify. It’s precisely because I’m a technical user: I know all the things you you have to worry about, and I’d rather not. There surely a scale where it makes sense to roll your own e-commerce platform, but it’s substantially higher than people seem to think.

[deleted]

Re: Shopify and the Power of Platforms

#117
post #53
post #4

Shopify is just the next closed-source iteration of WordPress and Magento. WordPress has one of the largest platforms and they've taken over (and open-sourced) blogging, content management, learning management systems, and ecommerce. They and Magento are better examples of a platform than Shopify. In the long-term, "platforms" like Shopify lose because they don't have nearly enough developers. They have ~3000 "apps"…

Here's my hot take (with 2 years of running a #1 trending shopify app + multiple attempt in starting a store) Shopify DOES NOT help you sell. Period. Amazon will win in the long run because at the end of the day it's all about if the "platform" can move merchandize or not. Amazon captures top of the funnel all the way down to personalized targeting. Shopify will never do that. they are just the tool to help you figur…

And this is the difference between building a brand and trying your fate blindly to a platform's whims. One of these is impossibly hard, but if you win, you control your destiny. The other means your business dies when someone over there decides the "pivot to video" is over, as we have seen repeatedly with Facebook. I know I wouldn't want to be in the latter boat.

Re: Shopify and the Power of Platforms

#118
post #4

Shopify is just the next closed-source iteration of WordPress and Magento. WordPress has one of the largest platforms and they've taken over (and open-sourced) blogging, content management, learning management systems, and ecommerce. They and Magento are better examples of a platform than Shopify. In the long-term, "platforms" like Shopify lose because they don't have nearly enough developers. They have ~3000 "apps"…

I don't think "number of plugins" is a good comparison metric here. The Shopify app store is regulated + tested by Shopify before getting the approval to go live. WordPress plugins are the wild west, many of them incompatible with each other.

Wait until you see what Magento plugins are like

Re: Shopify and the Power of Platforms

#119

I predict that Shopify will eventually create an Amazon-like system where products from its merchants can be listed in a unified e-commerce frontend site all together. Not sure if I will be correct about this but I might as well try for a third correct prediction about Shopify: * Fulfilled by Shopify ( https://news.ycombinator.com/item?id=18524131 ) * Shopify POS ( https://news.ycombinator.com/item?id=6289827 ).

Interesting. Do you have a timeline for your prediction?

Re: Shopify and the Power of Platforms

#120

Earlier quoted context omitted.

I wish I had 100 upvotes to give you. I'm currently converting a homegrown multi-million dollar eccommerce platform to Shopify and it's been a dream. Most of the significant lifting was done in less than 2 weeks. Their graphql api has just been amazing, not to mention all the other developer services they provide. OFC, I do feel like I'm coding myself out of a job, as I've spent the last 7 years building and maintain…

Have you decided which software you'll be using for fulfilling your orders? Or will you be outsourcing fulfillment?

In the interim we are using our legacy system. I wrote a connector that uses the Shopify admin api to fetch unfullfilled orders and fulfill them.

Long term we are thinking Ship Station or maybe ZenDesks ecommerce offering.

Post reply on HN