You know what can stop google? a search engine that assumes I want every word in my query, or even better a search engine that honors a string in quotes to mean these words in this order. When did google stop doing this? edit: This wouldn't stop google, it would just make that part of my life as easy as it was 10 years ago.
https://support.google.com/websearch/answer/2466433?hl=en suggests "phrase inside quotes" is still exact match. And if you put a single word in "quotes", that indicates to Google the word must be included in the results (I determined this by searching for something where some words were omitted, then clicking the small "Must include:" link under a result and noting how the search changed).
Documentation around this isn't as good as it could be, and it's rough that the search codeset changed when G+ came around so that +word no longer meant "Must include."