Earlier quoted context omitted.
The cost of "believing" in God, near zero, the expected value if correct - huge :-) Plus wasn't it pascal who invented expected value?
And the negative side: eternal damnation in hell (which he valued at -infinity) times a very very small chance, still means it's worth putting in whatever work to be righteous. And yes he was the inventor.
But logically, if any one God can exist, then so might any God or set of Gods from any pantheon, including sets never even conceived of by human beings. Since the evidence of any one God over another is the same (zero, it's entirely a matter of faith,) the benefit of belief in any one God over another is also zero, since the set of all possible Gods is infinite.