Earlier quoted context omitted.
I don’t think economists claim markets are efficient. There’s far too many examples to the contrary - see amazon, wellsfargo, and Verizon as examples. While those companies do technically have competition, they operate with significant market power. Also, I once heard an Econ explain EH as “true if enough people operate under the assumption that it is not true” Edit-After waking up a little more, I’m not entirely sur…
The efficient market theory is that all information, public and private, is incorporated into all stock prices at all times, so there's no point to researching companies to try to outperform the stock market. I don't think anyone believes it is literally true, just that it is a good model for most stocks most of the time. If everyone believed it then no one would bother to research stocks, and the markets would be le…
Also EMH, and that's the point Fama uses a lot to battle critics, does not put a time frame on when the price adjustment happens.