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Go's New Brand

blog.golang.org

111–120 of 301 posts

Re: Go's New Brand

#111
post #103

Earlier quoted context omitted.

Go's language design is fundamentally about rigidity and consistency -- and I'm not saying that's bad -- but it's pretty far from playful. I'd consider languages like JavaScript, Ruby, and Python to be playful languages by comparison.

If Python's considered playful, what does that make Perl?

Pernicious

Re: Go's New Brand

#112
post #34

This makes me incredibly (to me) sad. The identity is so completely soulless, and the logo is the opposite of timeless, trying to grasp currently oh so hip and pop retro aesthetic. Nevermind that the retro logo and super sleek modern visual identity seems to clash with each other, both are abandoning the playfulness that was so prevalent before, most clearly evident in the various Go gopher illustrations. And its not…

> The identity is so completely soulless, and the logo is the opposite of timeless

So true. When I look at the new logo, it reminds me of Adidas in the 1980s.

Re: Go's New Brand

#113
post #91

This won't make the language any better. It will make the language more approachable for new comers. The Go website is _almost_ as bare bones as it gets. It functions fine and we are familiar with it. But compared to say Python, the site looks pretty amateur. If you were to judge a language by its website, I'd say Python looks better. The new branding can lead the way to a more put together presentation, and that cou…

I don't care so much about the way a sight looks so long as it works well. Both the go and python sites work well for me, thus they're models in my mind for well documented languages.

Re: Go's New Brand

#114
post #34

This makes me incredibly (to me) sad. The identity is so completely soulless, and the logo is the opposite of timeless, trying to grasp currently oh so hip and pop retro aesthetic. Nevermind that the retro logo and super sleek modern visual identity seems to clash with each other, both are abandoning the playfulness that was so prevalent before, most clearly evident in the various Go gopher illustrations. And its not…

The proposal makes me sad as well.

As someone who uses Go everyday -- professionally and personally -- Go's branding was always simple and fun, which (to me) was reflected in the language itself. The new proposal is trendy, but Go was never about being trendy -- Go as a language explicitly rejects so many trendy features from other languages. Go to me is simple, fast, fun, and doesn't change a whole lot (a very good thing).

Most of the Gophers I know, myself included, are a little weird and different -- in a good way. So was the branding. I liked that... and I'm going to miss that.

Re: Go's New Brand

#115
post #104
post #86

Reading the comments here makes it clear why most programmers should stay away from design. I've programmed for 20 years now, but that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Good riddance. I wonder if there was a huge internal battle between the brand savvy people which realized how terrible the gopher was, and the Go creators. Guys, don't be so stereot…

You realize that the gopher (and glenda before it) was created by professional illustrator and not programmers?

That's not that relevant. What's relevant is who was the client who approved it. You can be the most brilliant architect in the world, but if the client want's a McMansion that's what you'll give him (or quit).

Re: Go's New Brand

#116
post #86

Reading the comments here makes it clear why most programmers should stay away from design. I've programmed for 20 years now, but that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Good riddance. I wonder if there was a huge internal battle between the brand savvy people which realized how terrible the gopher was, and the Go creators. Guys, don't be so stereot…

I had a bad reaction to it too but I think golang has probably crossed a certain threshold of adoption where if they want to grow even further they will have to cut into the market of the general population and those people definitely like that design more than the weird gopher.

Re: Go's New Brand

#117
post #31

Perhaps this won't be a popular sentiment, but since when did programming languages need brand identity?

I don't think languages should need branding, but the marketing department of a large corporate disagrees in this case

Re: Go's New Brand

#118
post #86

Reading the comments here makes it clear why most programmers should stay away from design. I've programmed for 20 years now, but that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Good riddance. I wonder if there was a huge internal battle between the brand savvy people which realized how terrible the gopher was, and the Go creators. Guys, don't be so stereot…

What the fuck does Renee French's work have to do with Pokemon or Star Wars?

Re: Go's New Brand

#119
why fix whats not broken? I like the plan 9/unix/KISS style? Like who seriously sat there and was like, this is something we need help with and was like we need outside help with this.

The brand book is astonishingly horrible and is not an improvement on the way we are digesting the information.

Re: Go's New Brand

#120
post #86

Reading the comments here makes it clear why most programmers should stay away from design. I've programmed for 20 years now, but that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Good riddance. I wonder if there was a huge internal battle between the brand savvy people which realized how terrible the gopher was, and the Go creators. Guys, don't be so stereot…

You don't use a language because you don't like their mascot? Renee's french art is great like Glenda the plan 9 bunny, way better than most mascots.
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