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My prediction is that by 2020 Netflix will move a significant portion of their IT to Google Cloud. Why? Most of their architecture is microservices / linux containers / serverless, and Google is simply way better positioned there (with Kubernetes as their crown jewel). They will eventually win. Source: no source, just my "expert" opinion (6 years at AWS, 2 at VMware's cloud, currently CEO at a startup).
Isn't Netflix invested heavily on Mesos than k8s for their container orchestration? for example Titus https://medium.com/netflix-techblog/tagged/titus Fenzo https://github.com/Netflix/Fenzo
Firstly: not very new. Hasn't Netflix been at this for a long time? Secondly, everyone should be checking. Not only is Google doing a lot of subsidization, but their services are really really good. My current employer ended up being unable to use them but it's I acutely regret every day I'm forced to build out things Google already has or deal with Amazon's frustratingly antiquated ELB infrastructure.
One of the reasons I don't like working on GCP or Azure is because I prefer ELB.
The rise of containers and Kubernetes makes this even easier now. It'll be interesting to see how the clouds differentiate beyond this as most managed services are still rather underwhelming compared to the hype and are also often beat by Kubernetes deployments if available.
Earlier quoted context omitted.
The margins you're paying for include functionality you don't use and your own cost of integration, observation, and management of their stuff. The principal advantage of using a cloud provider is avoiding capital costs and any useful apis they have that you'd otherwise have to develop/maintain in-house.
There are lots of open source products that offer programmatic/desired state/idempotent config & apis for provisioning and hardware lifecycle management in private dc.
There are a lot of comments saying that Netflix should run its own datacenter. Adrian Cockcraft helped lead Netflix's effort to move to AWS and now is a VP at AWS https://www.linkedin.com/in/adriancockcroft/ He did an interview with Software Engineering Radio back in 2014 explaining their motivation. http://www.se-radio.net/2014/12/episode-216-adrian-cockcroft...
> Adrian Cockcraft helped lead Netflix's effort to move to AWS and now is a VP at AWS. I always get a bad taste in my mouth when I read things like that. Was it really an objective choice, or was this AWS’ way of saying “thank you” ?
There are a lot of comments saying that Netflix should run its own datacenter. Adrian Cockcraft helped lead Netflix's effort to move to AWS and now is a VP at AWS https://www.linkedin.com/in/adriancockcroft/ He did an interview with Software Engineering Radio back in 2014 explaining their motivation. http://www.se-radio.net/2014/12/episode-216-adrian-cockcroft...
> Adrian Cockcraft helped lead Netflix's effort to move to AWS and now is a VP at AWS. I always get a bad taste in my mouth when I read things like that. Was it really an objective choice, or was this AWS’ way of saying “thank you” ?
My prediction is that by 2020 Netflix will move a significant portion of their IT to Google Cloud. Why? Most of their architecture is microservices / linux containers / serverless, and Google is simply way better positioned there (with Kubernetes as their crown jewel). They will eventually win. Source: no source, just my "expert" opinion (6 years at AWS, 2 at VMware's cloud, currently CEO at a startup).
How big doesn’t netflix have to get before it’s in their best interests to build data centers of their own? Toolchains are maturing. They’ve figured out ways to get multiple uses from the same hardware. They shouldn’t be beholden to the rollout or geographical plans of two cloud providers. I don’t even mean build out their entire infrastructure. I think even running your base load on your own hardware makes you under…
https://media.netflix.com/en/company-blog/completing-the-net...
This was a big deal in 2008 :)
(Maybe there's an even bigger size where it no longer makes sense for them to outsource this, but bidding GCP and AWS against each other seems like a reasonable strategy for their use-case).
This is off topic, but the mention of my data going onto Google cloud made me wonder: does Netflix share viewing histories? I read their privacy policy but it was so mealy mouthed it's hard to make heads or tails of to a non-lawyer.