111–120 of 263 posts
The ad was terrible. It explained how Candy Japan works. I don't care how Candy Japan works. I want the why should I buy Candy Japan. It should have focused instead on the candies that you can get. Delicious, weird, unique candies only available through this service.
The ad was terrible. It explained how Candy Japan works. I don't care how Candy Japan works. I want the why should I buy Candy Japan. It should have focused instead on the candies that you can get. Delicious, weird, unique candies only available through this service.
Earlier quoted context omitted.
Precisely - "marketers" these days don't grasp the concept of brand building. I'm not sure that's true. Some people are just working on a different scale. Brand-building is fine if you're Coke or BMW or McDonald's. You have millions to spend, you can saturate channels, and then people might actually think of you in preference to your competition when they're in the market for a drink or a car or a burger. On the othe…
This week’s ramen won’t come unless the ads you ran six months ago generated some form of brand recognition...
The ad was terrible. It explained how Candy Japan works. I don't care how Candy Japan works. I want the why should I buy Candy Japan. It should have focused instead on the candies that you can get. Delicious, weird, unique candies only available through this service.
As a marketer, videographer, and someone with a sweet tooth, it's not a great ad. Get to the point. Show the actual product. Tease me with things I can expect to receive. Maybe show reaction videos of people opening and trying the candy (and loving it). Also, you'd probably get higher ROI sending $14k worth of Candy Japan to YouTubers in the hopes they'd open it on their vlog and mention the website.
The ad was terrible. It explained how Candy Japan works. I don't care how Candy Japan works. I want the why should I buy Candy Japan. It should have focused instead on the candies that you can get. Delicious, weird, unique candies only available through this service.
Agree - I found the voiceover in particular, to be very off-putting.
That said however, a brief view of the comments section on the ad showed that more than one person thought the voice was great.
Which kind of leads through to this statement from the article
> Now you might understand why I want to get people not in my target audience to skip – it's cheaper because you don't pay when people skip your ad!
If I didn't use an ad-blocker, and I was ever shown that ad, I would've skipped it straight away just to get away from the irritating voice.
The ad was terrible. It explained how Candy Japan works. I don't care how Candy Japan works. I want the why should I buy Candy Japan. It should have focused instead on the candies that you can get. Delicious, weird, unique candies only available through this service.
I thought it was fine
The ad was terrible. It explained how Candy Japan works. I don't care how Candy Japan works. I want the why should I buy Candy Japan. It should have focused instead on the candies that you can get. Delicious, weird, unique candies only available through this service.