I think that Google has a very well thought long term strategy. The sole aim of Google is AI, strong AI. I would like to say like Terminator, Person of Interest or transhumanism, but each time I lose many karma points. One of their main scope was analyzing web pages. By "accident", this has created a lucrative business (search engine). Google's aim is to keep the money flowing to pay their AI research. For research,…
He was asked about using AI to make search better and he responded that they are using search to make AI better.
It is the ultimate long game with many steps on getting there that might not make sense in issolation but all go together.