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Changes to the YouTube Partner Program

youtube-creators.googleblog.com

111–120 of 271 posts

Re: Changes to the YouTube Partner Program

#111

My bet about how they are choosing the 1000 subs and 4000 hours watchtime criteria: it is about to get this number as tractable as possible, considering they will now manually review your channel prior to monetization. Even with their smart machine learning algorithm, they cannot scale beyond this number. It is a little insincere to use the 99% of the channels number here. Vast majority of the channels from Youtube m…

Your precise point is addressed in the blog post...

Re: Changes to the YouTube Partner Program

#112
post #64

I think people are missing the forest for the trees here. Despite what the PR says, this has very little to do with the relationship between YouTube and creators, and everything to do with the relationship between YouTube and advertisers. YouTube is renting out billboards at a music festival, and the advertisers, predictably, want to know who's playing. "Well, I dunno, like, whoever shows up" has proven to be an answ…

> The rates for the shit package would be so bad that current YouTube revenue starts to look like winning the lottery.

Still, getting paid something is better than getting paid nothing, right?

Re: Changes to the YouTube Partner Program

#113
post #64

I think people are missing the forest for the trees here. Despite what the PR says, this has very little to do with the relationship between YouTube and creators, and everything to do with the relationship between YouTube and advertisers. YouTube is renting out billboards at a music festival, and the advertisers, predictably, want to know who's playing. "Well, I dunno, like, whoever shows up" has proven to be an answ…

Even if they add a lot collectively, it's logical to pay individuals according to their individual impact. Collectively they still get more (just not as much more as when they were being subsidised).

However, in the long-run the challenge is enabling the transition from small to big. Doing one without the other would be quite short-term thinking from YouTube - they would massively disincentivise the new users who become next year's big channels. I haven't seen many platforms both care and execute on this.

Re: Changes to the YouTube Partner Program

#116

When is there going to be a legitimate YouTube contender? Seems like it's ripe for a replacement...

The closest I can think of is Vimeo, but they've concentrated more on highly edited, niche, even arthouse style video. I don't know much about their technical equivalence with respect to performance because I don't find any videos on there I'd like to watch. Twitch has been attempting to compete in the video game space by adding uploads and comment systems on videos, but Twitch has its share of problems such as a hap…

Vimeo have quite a nicely diversified business as well. I was surprised to see they even offer a turnkey SVOD solution - https://ott.vimeo.com/

Re: Changes to the YouTube Partner Program

#117

Great. /s I published ONE video about how to easily fix a head-scratching computer hardware problem, because there isn't any other guide on it. I get about 1000 views a month, tons of thank yous and make a few dollars. Because I won't get 4000 hours of watch time[1], and nobody will subscribe, I'll get squat. And zero motivation to publish more videos. The next time I figure out a life-trick[2], I won't bother. Who s…

"Don't you hate those videos that are 5x longer than necessary? WHY ENCOURAGE THAT?" From googles perspective it's because they don't care about the user, and are cowtowing to the advertisers. Longer videos mean more ads, which means more $$$. I wish google had never bought youtube... I knew they would ruin it eventually. I think the real discussion here though is more meta than just google... we have allowed adverti…

> I wish google had never bought youtube... I knew they would ruin it eventually.

If Google hadn't bought YouTube, YouTube would no longer exist.

Re: Changes to the YouTube Partner Program

#118
post #33

Vimeo's OTT is an interesting offering in this space that let's filmmakers launch their own subscription services. https://ott.vimeo.com

While it is a good idea to establish your own site that you control, I think most YouTubers benefit the most from the built-in marketing that YouTube provides. It's hard work getting your audience off of YouTube the destination and onto your website.

Re: Changes to the YouTube Partner Program

#119
post #81

Earlier quoted context omitted.

99% of the affected channels make less than $100 per year. I don't think most of these types of videos are made with a plan to make money. I think people like making videos explaining things they understand.

Exactly. If they care about monetization, they would sell merchandise or use Patreon or similar.

The TOS bans patreon etc. links unless you meet monetisation requirements: https://www.polygon.com/2017/9/28/16380186/youtube-patreon-d...

Re: Changes to the YouTube Partner Program

#120

I wonder how much more momentum this gives to https://lbry.io which is a sort of p2p YouTube. There's no good reason that, in the long run, a single centralized entity should control so much video distribution.

Is that the one where you could theoretically bid a few thou to become the equivalent channel "pewdiepie" until he outbids you back?
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