This may be the worst, least informative technology website I've ever seen – and that is a high (low?) bar. It fails the "what is it?" test with spectacular aplomb. And never have I learned less from a "learn more" page. “Music should keep you moving, not make you look at your phone.” Um, yeah, ok, thanks for that helpful information.
"Tiny electronics contained in the flexible snap tag connect the Jacquard Threads in the jacket’s cuff to your mobile device. The snap tag lets you know about incoming information, like a phone call, by giving you light and haptic feedback. Inspired by a strap that you would see on a cuff, it looks and feels like it’s a part of the jacket. The tag also houses the battery which can last up to 2 weeks between USB charges."