When philosophers make this departure from pursuing the usual notion of truth, the motivation derives from an understanding that the adoption of one philosophical idea versus another can have profound impacts on people's lives (just consider how certain religious ideas can make people behave for instance)—so it's often partly about figuring out a set of ideas which would be most beneficial if adopted.
The Pragmatists for instance were quite explicit about this (see William James' redefinition of 'truth' in Pragmatism for example)—and maybe others have been too, but I think the more common thing is to not be up front about it at all (which makes a certain amount of sense since that could impact the effect of their project to begin with).
I haven't seen the details myself, but a philosophy professor friend pointed out to me that even Plato was pretty blatantly doing this.