Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Snap sold fewer than 42K Spectacles, down 35% in Q2

techcrunch.com

Post reply on HN
Print view View original

111–120 of 165 posts

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#111

Post by erdle »

relyks wrote: post #8

They may need to have better marketing, like have an ad that mentions it in the app. I didn't know that Spectacles are selling on Amazon now and I don't believe many people know either. I think most assume that they're still being sold at those exclusive kiosks.

Which makes you wonder what they know about marketing in general... especially since they are a camera company where the primary source of revenue is from advertising.

They literally go around Cannes and Madison Ave telling everyone they understand the future of marketing... but can't market their own product.

Speaks volumes.

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#112

Post by crispytx »

ghthor wrote: post #89
Splendor wrote: post #15

42K is low but the product appeals to a very small segment of consumers: Snapchat users, who don't wear prescription eyeglasses, who happen to have a face shape complimented by the single size/style of Spectacles.

Was easy to get prescription lenses for mine. Lenses cutter in Rochester cuts all kinds of strange lenses types.

Hell yeah, I want some Rx Spectacles! Lost my Rx Ray-Bans in the lake this summer.

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#114

Post by erdle »

leereeves wrote: post #30

To clarify the headline, TechCrunch is estimating Snap sold less than 105k Spectacles total, 64K in Q1 and 41K in Q2. > Snap revealed during its call following weak Q2 earnings that it generated $5.4 million in “Other” revenue, which would equate to around 41,500 pairs of its Spectacles camera sunglasses at a $130 price point. That’s compared to $8.3 million in Other revenue in Q1, or fewer than 64,000 pairs

Everyone has to estimate bc Evan didn't discuss it specifically on the call... he could have... but did not...

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#115

Post by uncoder0 »

wutbrodo wrote: post #101
Spivak wrote: post #96

Earlier quoted context omitted.

You at least have to give them points for actually trying something different. Juicero was just an overengineered scam.

Not that I'm a fan of Google Glass, but how do the Spectacles qualify as "something different" when Glass came out like 5 years ago? You can say that Spectacles are well-executed, but claiming that they're somehow "trying something different" makes no sense to me.

The only quality they share with Glass is that they have a camera, you wear them on your face and they tether to your phone. All of which had been done before Glass.

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#116

Post by relyks »

tinfoilboy wrote: post #66
relyks wrote: post #8

They may need to have better marketing, like have an ad that mentions it in the app. I didn't know that Spectacles are selling on Amazon now and I don't believe many people know either. I think most assume that they're still being sold at those exclusive kiosks.

Funny that you mention "an ad in the app," They're running a Spectacles story right now in the app. Also, sometimes when watching other people's stories, I see Spectacles ads. Though, the Spectacles story might be tucked away by like, the Daily Mail and the other sponsored stories.

That's actually pretty funny. I didn't even know that was there until you mentioned it and I went looking. Like you said, the story is pretty "tucked away" :D

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#117

Post by atomical »

acangiano wrote: post #104
atomical wrote: post #99

Earlier quoted context omitted.

I'm very impressed with Garmin's bluetooth implementation on the Forerunner series.

Yes. My Garmin Fenix 3 HR isn't perfect but it consistently connects via Bluetooth faster than any other device I own. It has an "indistinguishable from magic" feel to it.

I have a Forerunner 235. I didn't buy the watch for notifications or anything like that, but it's really cool to get a Slack notification when you are halfway across the house.

The GPS also connects to satellites in a fraction of the time my Suunto watch did. It sucks when you're standing in the parking lot waiting to establish signal before your run.

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#118

Post by overcast »

randyrand wrote: post #49
overcast wrote: post #9

I don't understand the target audience. The reason smartphones are so popular, is because they do basically EVERYTHING for the common person. They aren't going to carry around another silly device to take pics, that was called a camera, and we see how popular those are now. For anyone that is serious, they are already carrying separates.

IMO id rather they made a gopro competitor. Maybe ditch the sunglasses part. Not sure. I bring my gopro on all my trips. Its a great way to record memories without using up your phone storage or battery. It's also easier to hold, has better FoV, and much better video quality. It's a no brainer. I'm surprised action cams have not hit mainstream as far as trip-devices go.

They don't need to compete with gopro, they should integrate with gopro. Strike up an alliance. They don't need to be battling anymore losing fronts.

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#119

Post by wonder_bread »

eat_veggies wrote: post #107
brazzledazzle wrote: post #71

Earlier quoted context omitted.

The UX might be good but I've heard nothing but complaints about the app quality from teenagers and that's on iOS. They are starting to straddle snap and Instagram.

Teenager here chiming in, Snapchat is great but kind of slow on my (Android) phone -- It takes like 5 seconds for it to even load who has new stories, and I used to be able to swipe up to show my stats and snap code but now it's a bunch of related/nearby content ("top stories") I don't care about. Ads between stories are kind of annoying but I understand they need to monetize somehow. It's great for sharing photos an…

Same thing I've noticed, and even beyond that people still seem to feel the need to put a final layer of effort into their insta stories relative to Snap stories, I'd say Snap still has a definite role

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#120

Post by 27182818284 »

slackoverflower wrote: post #67
vm wrote: post #37

Earlier quoted context omitted.

They're doomed by the slow UX for uploading: 1) record w/o really knowing how the content is coming out (it's like stepping back into the Kodak age after using an iPhone for 10 years), 2) open Snap app, 3) reconnect the Bluetooth for 1-2 min because the connection is crap from the glasses to my phone, 4) upload all the videos from my glasses which takes another 1-2 min, 5) select specific video snips to share, 6) sel…

I don't think your the target audience. Snapchat UX is amazing and an entire generation uses for all communication purposes. Facebook of OUR time.

> Facebook of OUR TIME

Facebook and Snap are 7 years apart, calm down.

Post reply on HN