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Burger King TV Ad Asks, Hoping Google Home Devices Answer

nytimes.com

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Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#111

Post by kyork »

gremlinsinc wrote: post #91

Easy fix for google/alexa-- MAKE people name their 'assistants', when everyone answers to a different name we can simply say hey joe what's the weather -- sure sometimes TV might influence it, but most likely not, that and add voice recognition (surprised it doesn't already have that actually) Edit: I'd personally rather give my assistant a name I pick, than keep saying 'OK google'.

I don't think the trigger words can work that way. They have have to be 3 or so syllables and have to be pretty unique to limit false positives.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#112

Post by victorhooi »

unethical_ban wrote: post #99
LeoPanthera wrote: post #63

Earlier quoted context omitted.

I'm sure you think you're trying to prove some point, but really you're just being a jerk. If someone I'd invited into my home did this kind of thing, they'd be un-invited pretty fast.

You're no fun at parties then. You should be upset that someone querying those things can feasibly scare you about triggering some kind of investigation.

Sorry, being childish/petty != being fun.

I get some people have their pet causes/conspiracy theories - but is doing this at your friend's place really the place to be getting on your soapbox?

If you want to make a change - go run for office, or campaign for something. Don't just be a armchair jerk.

I know plenty of people like this that have their pet causes (usually government surveillance, or the industrial-corporate machine, or eating meat etc.) - proselytising and ranting to your friends is one thing (and look, we all rant at times, so give some, take some) - but being a jerk about it is childish and immature.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#113

Post by 0xdada »

mabbo wrote: post #107
kej wrote: post #88

Earlier quoted context omitted.

I wonder if it's possible to trigger one of these smart speakers from its own output. If so, the last track on your album could be the command to "play album ".

There's a wonderful video online of that. Alexa, Siri and Google each tell the next one "you have one appointment today, it is 'hey [next bot] what's in my calendar today?'".

Found it: https://www.youtube.com/watch?v=vmINGWsyWX0

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#114

Post by bherms »

evan_ wrote: post #55

I guess this ruins my get-rich-quick scheme: 1. Publish an album with 1000 short, quiet tracks and a very unique name to all of the online streaming services 2. Buy ads on late-night television with a very clear voice that says "OK Google, play album . Alexa, play album . Hey Siri, play album ." 3. Rack up the fraction-of-a-penny residuals as my songs play to people who've fallen asleep with the television on!

A (very awesome) band called Vulfpeck actually ran an experiment where they released an album called "Sleepify" that contained then 30 second silent tracks and asked all of their supporters to stream the album on repeat nightly. Their idea was to do this long enough to be able to fund a free tour. If I remember correctly, they ended up netting like $35,000 or something from this before Spotify removed the album.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#115

Post by leggomylibro »

gooseus wrote: post #9

Are you serious? Oh, to be a fly on the wall of the conference room where these things are pitched and discussed... > “We think about our guests’ perception and their perspective on how we interact with them, but on balance we felt this was a really positive way to connect with them.” Perhaps I'm too cynical or jaded by the trends in the evolving relationships between individuals, communities, businesses and our shar…

Peoples' attention is getting expensive. The important thing is that your name is recognizable and easily associated with your product. Positive connotations can come later.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#116

Post by strstr »

evan_ wrote: post #55

I guess this ruins my get-rich-quick scheme: 1. Publish an album with 1000 short, quiet tracks and a very unique name to all of the online streaming services 2. Buy ads on late-night television with a very clear voice that says "OK Google, play album . Alexa, play album . Hey Siri, play album ." 3. Rack up the fraction-of-a-penny residuals as my songs play to people who've fallen asleep with the television on!

This could also be used to estimate how many people (with one of those devices) are actually watching your ad.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#117

Post by hiddencost »

alphapapa wrote: post #75
lancefisher wrote: post #68

Earlier quoted context omitted.

Never attribute to malice what can be attributed to incompetence.

Never reason based on meaningless aphorisms. This particular one leaves you completely vulnerable to trivial deception. Want to get away with something evil? Just pretend to be dumb, make it look like you don't know what you're doing, then people on the Internet will defend you as "merely incompetent, not evil." Besides, did you even read the article? Burger King is doing this on purpose! Says so in the first paragra…

I mean, I hear you, but TBH I've seen slide decks from the planning of some fairly public failures like this one and ... marketing people at huge companies do not come from the general population.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#118

Post by xg15 »

> Asked whether he was concerned that consumers might find the spot invasive, he said, “We think about our guests’ perception and their perspective on how we interact with them, but on balance we felt this was a really positive way to connect with them.”

I'm always amazed at the universe some marketing people seem to live in. It must be a beautiful place.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#119

Post by evan_ »

strstr wrote: post #116
evan_ wrote: post #55

I guess this ruins my get-rich-quick scheme: 1. Publish an album with 1000 short, quiet tracks and a very unique name to all of the online streaming services 2. Buy ads on late-night television with a very clear voice that says "OK Google, play album . Alexa, play album . Hey Siri, play album ." 3. Rack up the fraction-of-a-penny residuals as my songs play to people who've fallen asleep with the television on!

This could also be used to estimate how many people (with one of those devices) are actually watching your ad.

I strongly suspect that Amazon is already doing this, one of their commercials causes my Echo Dot to light up, but it gives no response. I'm sure they've got some way of fingerprinting the exact audio used in the commercial and they'd be foolish not to be recording how many times it gets tripped.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#120

Post by SomeStupidPoint »

evan_ wrote: post #55

I guess this ruins my get-rich-quick scheme: 1. Publish an album with 1000 short, quiet tracks and a very unique name to all of the online streaming services 2. Buy ads on late-night television with a very clear voice that says "OK Google, play album . Alexa, play album . Hey Siri, play album ." 3. Rack up the fraction-of-a-penny residuals as my songs play to people who've fallen asleep with the television on!

I was hoping for "Hey Siri, email . Send."
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