Earlier quoted context omitted.
Consider these scenarios: 1. A user visits a website, sees a video player, and watches a video. 2. A user visits a website, sees an article, and reads it. There may be some confusion about whether your technology will still force Scenario #2's user into your P2P network, and use their bandwidth. I'd argue that Scenario #1 is legit for your purposes, but not #2. Are there any steps that can be taken to prevent sneaky…
With Peer5, Scenario #2 will never happen. Only users who are watching the same video (from the same broadcaster) will participate in p2p sharing.
I think people are overreacting here.