Earlier quoted context omitted.
That's awesome, do you have more information about your acquisition?
This was several years ago before we had the "growth hackers" lexicon. One of our customers bought the entire company to get a hold of the core team + essentially continued the "30%" deal as a long term incentive as convertible equity. Was a good run, and reinforces my post of if you can bring measurable / substantial value to large enterprise companies amazing things can happen. Large enterprise have fun accounting…
Is it copywriting? Is it UI/UX? Is it analytics?
Or would it be fairer to say CRO is holistic, requiring a multitude of skills?