111–120 of 122 posts
Clicks are a bit of a weird metric in my opinion. It encourages optimisation for single instances of ad views, whereas what makes ads effective is the cumulative effect of multiple viewings. This may not even lead to a click, but to someone feeling more inclined to go a certain way when making decisions.
Also interesting is the skew in visiting Facebook via desktop computers vs. mobile in tech-centric areas vs. non-tech-centric areas. In addition, it was interesting the see the difference in usage patterns between Denver and Boulder, given that they are so close geographically.
Ad clicks are studied pretty extensively. A good search term is "compulsive clickers." The cariacature-with-a-bit-of-truth version is less-educated older white woman in Iowa. The heavy clicking user population, roughly 4% of users, is generally believed to contribute more than a majority of total clicks. This is as well-studied as you'd expect of clearly quantifiable data worth billions of dollars, and remains social…
UK and USA were the worst for clicks, the rest of Europe a little higher, and apparently in the Far East everyone clicks everything multiple times. Click through rates were ridiculous.
Also interesting to note that despite being online and profitable for yearss they never did find a way of making Facebook pay, in any nation.
We never did make sense of it!
Ad clicks are studied pretty extensively. A good search term is "compulsive clickers." The cariacature-with-a-bit-of-truth version is less-educated older white woman in Iowa. The heavy clicking user population, roughly 4% of users, is generally believed to contribute more than a majority of total clicks. This is as well-studied as you'd expect of clearly quantifiable data worth billions of dollars, and remains social…
Not forgetting massive variations across nations. A company I used to work with did some FB advertising, targeting nations they did good business with via Adwords. UK and USA were the worst for clicks, the rest of Europe a little higher, and apparently in the Far East everyone clicks everything multiple times. Click through rates were ridiculous. Also interesting to note that despite being online and profitable for y…
Ad clicks are studied pretty extensively. A good search term is "compulsive clickers." The cariacature-with-a-bit-of-truth version is less-educated older white woman in Iowa. The heavy clicking user population, roughly 4% of users, is generally believed to contribute more than a majority of total clicks. This is as well-studied as you'd expect of clearly quantifiable data worth billions of dollars, and remains social…
But, to be honest, they're always Likeing some junk they found in an ad or a survey or "10 ways to do something" junk article. So, fair enough.
Earlier quoted context omitted.
Not forgetting massive variations across nations. A company I used to work with did some FB advertising, targeting nations they did good business with via Adwords. UK and USA were the worst for clicks, the rest of Europe a little higher, and apparently in the Far East everyone clicks everything multiple times. Click through rates were ridiculous. Also interesting to note that despite being online and profitable for y…
Perhaps they were automated click-throughs? Asian browsers are different technology (every page needs automatic translation) - perhaps that tech was doing the clicking?
It was killed off fairly quickly outside US and Europe as it was just burning money.
Earlier quoted context omitted.
Yes, people click on ads. I click, on average, when not using an ad blocker, accidentally around 200 ads a day on mobile. I've now made it a sport to click, after I accidentally clicked, another few dozen times. Kinda like Cookie Clicker. Most clicks are accidental, or people doing fraud (for business or fun reasons)
Just so you know, Google very easily identifies your clicks as fake or accidental so they are just thrown in the trash, nobody pays for them.
More: I accidentally click an ad, get angry, click it another 100 times, and end up laughing about it.
Next week, when I have time, I’ll just root my device again and install AdAway and XPosed with YouTube-AdBlock and YouTube-Background-Playback, and the issue is resolved.
I really wish there was a service which would let me gripe about my problems and it would email me 10 Ads a month of products trying to solve those problems.
You mean like some sort of text box, where you type in your problem, and get results, perhaps augmented with some paid advertising from folks that know their offering would solve your problem? :-)
I'm glad there is real data on this. I kept explaining to people that our email and social habits in SV are a complete outlier vs. the rest of the world.
So, before knowing there was reliable data, you constantly made unfounded claims? You made a good guess. Is that something to brag about? An opinion that you feel the need to "constantly explain to people" borders on ranting... (an embarassing past-time of my own)