I don't mind ads in print magazines so much (other than the fact that print magazines are unlikely to write negative stuff about companies that advertise with them). Ads in print magazines are ok with me, because there's no movement on them. So I can easily read one page, even though the next page has a full page ad.
They mention standard sized spaces and faster browsing. I actually wouldn't mind large ads - like something taking up my whole screen - that I can scroll through. Back in the 90s, it probably made sense to have small 468x60 pixel banner ads, but as fast Internet connections are becoming more and more common, I don't really see the point of restricting the size anymore. Large full page ads aren't really a problem in print magazines, and I don't think it would be on the web either, if we just got rid of the animations.