I feel like these initiatives to make SSL available for everybody just lead to the same conclusion: EV will be the only viable alternative to show real trust, and EV is much, much more expensive than regular SSL ever was.
As far as I can tell EV certificates are completely worthless. You know the TLS certificate you got from bankofamerica.com is legitimately from bankofamerica.com because of domain validation. What EV tells you on top of that is only that bankofamerica.com belongs to Bank of America Corporation. But you already have that information . Their website is written on the walls of all their bank branches and all the documen…
In practise, since EV certs aren't used all over (say, WellsFargo doesn't use them), then the value is fairly diminished since lack of EV doesn't mean much.