USB-C is, in fact, NOT at all the "better mousetrap" in terms of an iPhone connector. It has no significant advantages for Apple users who already are using Lightning.

You seem to be leaving out all the ways in which it's better for Apple's customers to have, and to keep, Lightning, so, let's review so you can argue in good faith and from an informed perspective next time:

1) Lightning is significantly more compact than the USB-C port, enabling a more durable case in the vulnerable area surrounding the port 2) Lightning is more durable as well 3) Lightning even FEELS better to plug in and to use 4) Lightning has superior ability to be waterproofed 5) Billions of Lightning cables and accessories have already been manufactured and are in use and it'd be nice to not replace them all until that's actually necessary