The media has fallen into the well-known trap of optimizing the wrong KPI. You want to maximize trust with the public, not engagement, if you want your media company to survive if its value proposition is providing journalism and the usual benefits that come with a free press. Unfortunately, not only is engagement the wrong metric, but it's also one which incentivizes the undermining of the actual metric you need to…
This is why the Economist, FT and the WSJ still have a somewhat positive reputation. They're expensive and tend to write about things that are important, not sensational. All other publications are slowly falling victim to the parametdynamicser of the entertainment game, including ones that were also in that bracket not long ago. Mind you I'm not saying WaPo and NYT are trash now, they did start with a high rep and t…
The economist has some of the worst journalism I have ever seen. Lots of snark and no information.