Earlier quoted context omitted.
From the outside it looked more like Ellen was focused on improving the monetization prospects rather than focusing on growth. In particular, placing limits on abusive content and users would make the site more attractive to advertisers. Firing Victoria fit the same motive -- monetize the most popular product (AMAs). Reddit leadership wanted to explore ways to monetize that feature, and for some undisclosed reason Vi…
What I find intriguing is that fact that they have 160m unique visitors and over 7 billion page views each month, yet they generated less than $8.3m in ad revenue last year. That just feels wrong, somehow...
People don't pay a lot for ads, and when they do, it's only on a fraction of the page views.
Display advertising will not be reddit's "cash cow", it will be one pillar of many sources of revenue. The good news is, Steve and Alexis both know this.