Earlier quoted context omitted.
It happened a long time ago, at least I became aware of this shift when an exec from Netflix was quoted saying "The goal is to become HBO faster than HBO can become us" http://www.gq.com/entertainment/movies-and-tv/201302/netflix...
Yes, but we shouldn't downplay the scale of the shift. Today it wants to be HBO, a company that pulls in around $1.3 billion quarterly in revenue[1]; before the shift, it wanted to be Comcast, which pulls in around $16.8 billion quarterly[2]. That's a massive downsizing of ambitions -- so big it's kind of surprising that a share of NFLX today is worth around 5 times what it was worth at the beginning of 2013. The hyp…
Only surprising if you think Netflix's prior ambitions had any relation to what most investors actually expected them to accomplish. Management's ambitions better aligning with what investors believe is realistically attainable should make stock price increase. It reduces the perceived likelihood that management will blow the opportunity for the best growth they can get in favor of a quixotic and doomed quest for something unrealistic.