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The competition got serious.It's interesting how pure competition and "rational self-interest" got us the likes of Comcast and Cox and Verizon and all these other awful, awful companies. They quickly locked up the market, injected their own lobbyists into Washington, and then were content to provide a poor service for a lot of money.
What is shaking them out of their complacency now is not "the market" or "competition" as it's usually understood. It's a very large company, with tons of cash, led by someone (Larry Page) with goals beyond pure financial gains and rock-bottom self-interest.
Perhaps it's time to go back to the drawing board, and figure out what's wrong with these purely mechanistic models of society and the markets. It seems like it's time to ask ourselves if a dose of self-less-ness is perhaps required to make the whole system work better. Not a very large dose, mind you, but just a little bit; anything over the current level of zero, really.