WhatsApp went from being a poster child to an ugly donkey in my country (Uzbekistan & other countries in Central Asia). Just two years ago everyone I knew was using WhatsApp, and what happened now? Most people use either Viber or Telegram, because uploading/downloading pics on WhatsApp takes forever. WhatsApp had a POTENTIALLY massive commercial use here and they blew it with paid subscriptions (which people in my co…
It's awesome to read about use cases in countries I know little about. Viber, Telegram for direct marketing? Wow. How do people decide to join? How do you do ad's? Just like in Argentina in '11 I was amazed that all SME had Facebooks, and were just skipping the website-part I was used to. Funny how local circumstances (might your Whatsapp problem just be an upload-to-US problem?) create different business environment…
For example, Facebook ads are really picking up here. Of course, most small businesses cannot pay to Facebook directly due to tight payment regulations. So what happens? A middle man comes in. He signs up as a Facebook partner (or regular user), finds small local businesses that pay him extra and then he pays Facebook through his internationally accepted cards to show ads belonging to others.
I have no doubt that if American companies came here and tried a little, they would quickly realize that Uzbeks are entrepreneurs, who can be good partners and can make lots of money.
Even the ideas that I see pop up in the United States have been implemented here long time ago. For instance, we had car-sharing service in Uzbekistan since I was a child -- we just didn't have GPS and mobile phones to make an Uber, so we had middle men finding riders and putting them into one car. Then the driver would pay a fee for that.
Same thing with delivery -- we had delivery services, which you could call, so they could find the closest person to you (or the store/pharmacy) and deliver the items quickly. You would just pay cash to the driver (which of course had to be trustworthy-- otherwise delivery service wouldn't work with them)