I found these slides rather shallow. Smart, creative people are the best employees? Who knew! The Internet led to massive disruptions in traditional businesses? Wow! Sorry for my cynicism/sarcasm, but I see the book campaign as Eric Schmidt positioning himself for his next role. He's trying to secure his personal Google legacy as he gets ready for an exit. I can't imagine it's all that enticing to go from CEO to chai…
As smart creatives I dont think we're the target audience but rather decision makers at established businesses who are seeing their markets getting disrupted.
Why do you think that decision makers won't see themselves as being "smart creatives"?