Earlier quoted context omitted.
The problem with that theory is that many doctors require patients to sign documents that prohibit online reviews, and many "bad reviews" from patients are somewhat frivolous. So reputation management is largely worthless in the medical field. Additionally, in Texas for example, tort reform has done nothing to limit costs of healthcare (though it has made malpractice insurance much cheaper, which makes life nice for…
And what kind of reputation, do you think an Amazon seller who makes potential customers sign "no review" contracts, will get? There's nothing magical about the medical field, that makes approaches developed elsewhere somewhat irrelevant there. It's just another fee for service arrangement. Although many Doctors do like to fancy themselves as special snowflakes.
The evidence that I see says that this has been a practice for at least five years, and according to the Boston Globe[2] one reason for this is that doctors feel like the conversation is one-sided, as they are legally forbidden from saying much about their patients.
1] http://boingboing.net/2009/03/05/doctors-force-patien.html 2] http://www.bostonglobe.com/lifestyle/health-wellness/2013/03...