Live data from Hacker News

Introducing Paper

facebook.com

101–110 of 291 posts

Re: Introducing Paper

#101
post #19

I'm impressed by how much CPU this website is able to use. It pegged all 8 cores at 100% while I had the website open on firefox/win7

Looks a lot like a bug somewhere in Chrome...

Wandering on the site, CPU goes back to normal after some time, but I couldn't find what the problem is with simple inspection (JS profiling says 99% idle).

Bug reproduced on Chrome.

Safari, which uses mp4 instead of webm, works fine :-)

Re: Introducing Paper

#102
post #16
post #5

I wonder what 53 will make of Facebook's choice of App name? http://www.fiftythree.com/paper

Although I'm not particularly familiar with the latest in US trademark laws, in most European trademark cases it can be argued that the name "Paper" is too descriptive to be defended. At the same time the fact that both are in the general category of "apps for the curation and creation of content", the confusion in the market is definitely going to be there. Curious to see how this is going to turn out...

Not a lawyer, but I think you're more or less right about North American trademark law as well. Trademarking a common word is fine (so long as it's not inherently descriptive of the actual product – i.e. trademarking "Paper" with respect to reams of paper would never fly), but FiftyThree would still have to show that "Paper" is sufficiently distinctive in the software market that anyone discussing "Paper" in terms of mobile apps instantly thinks of their product, the same as "Apple" being distinctive in the computers / electronics industry. As big as their app is already, as others have noted other apps have that name too, so 53 would have difficulty claiming exclusivity on "Paper".

Just did a quick USPTO search and it looks like 53 hasn't attempted to register a trademark for "Paper" itself – but they have registered "Paper by FiftyThree", which would more easily pass the bar of distinctiveness: http://tsdr.uspto.gov/#caseNumber=85622666&caseType=SERIAL_N...

Having said that – I do wish Facebook had picked a name that wasn't already associated with such a well-known app.

Disclaimer: I have a dev friend who works at FiftyThree but their IP strategy is not something we've discussed.

edit: spelling / grammar

Re: Introducing Paper

#106
I can't wait for the next trend in app/services marketing. I'm tired of:

Introducing %word% , bla bla bla beautiful bla bla bla Share. Coupled with short sentences over a huge iOS/ OS X images.

It feels as if this has been here forever.

Re: Introducing Paper

#107
post #18
post #3

The video was choppy and froze part way through. Seems to happen to me a lot with these types of websites. On different computers, even.

I tried three different browsers. Opera was very laggy, Chrome just showed one frame and Firefox was moderately laggy. Resizing the tab helped a bit. Audio was choppy as well. My HW specs are far from low (though it is not a gaming machine either). I couldn't pause the video, fast forward it or even see any indicator of progress. I didn't even expect volume settings. Considering all this, the page is simply horrible.…

Use this video then. https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-prn1/t39.2365...

Re: Introducing Paper

#108
post #78
post #57

Earlier quoted context omitted.

All tech companies/startups are starting to look the same. Maybe the same marketing/ad company has a contract with the entire valley? Edit: Changed "Silicon Valley" to tech...since this common feel is more about the latest trends, than geographical boundaries. Though the joke no longer makes sense.

> All tech companies/startups are starting to look the same. I think it's more that they are just starting to advertise the same way that all other companies do. More and more they're evoking emotional responses from the ads' viewers, rather than listing technical features and productivity measures. Apple was probably one of the first, really. Look at the early Macintosh ads: https://www.youtube.com/watch?v=zCL1c8JCe…

Yes. Agree with this. At some point, though, I feel the same about everything...

Queue up someone commenting that their feed doesn't look anything like the polish of a feed in a Facebook ad. :)

Re: Introducing Paper

#109
post #48

Man, that video, typical marketing bullshit. First scene shows a guy writing on a typewriter, next scene shows someone hanging up Polaroid pictures. Seriously? Show me why this app is useful and why I need it, instead of trying to lull me into a world that doesn't exist.

I don't think you can get away with this type of marketing when you're a little know startup. Perhaps because the Facebook name is there they can, because that's made me interested enough to sit through the video. Otherwise, just tell people what you do in a few seconds.

Re: Introducing Paper

#110
post #19

I'm impressed by how much CPU this website is able to use. It pegged all 8 cores at 100% while I had the website open on firefox/win7

Yeah, I had this page open in Safari and it pegged a few cores.
Post reply on HN