Earlier quoted context omitted.
This and TFA hit to the heart of the problem with Google+: Google has willfully refused to acknowledge or understand that singular humans have multiple personas, and that we do not and cannot allow those to mix. Your professional face is not the same as your close-family personal face is not the same as your secret webcomic artist handle is not ... you get the idea. There are so many mundane variations on that theme,…
> Google has willfully refused to acknowledge or understand that singular humans have multiple personas, and that we do not and cannot allow those to mix. They may not acknowledge it, but they certainly understand it. The whole value proposition of Circles was initially that'd you'd only share what you want with who you want.
Then Google changed directions entirely (along with the big management shakeup that flipped Google from a bottom-up org to a top-down org) and those ideas were effectively killed. And every single person I knew who'd been toying with G+ dropped it like a hot potato.