The winner seems very similar to the old logo, sans serifs. I wonder if the proper conclusion is that this is the best new logo, or that this is simply the most familiar.
I think the overall idea of 30 logos, one per day, is terrible. It cheapens the brand, and the seriousness of the process of creating the focal point of a multi-billion dollar company's branding for the next decade and beyond. I understand they want to underline that they're making changes. But people want to be told a compelling story, not asked which of 30 stories they prefer. This feels like a huge A/B test, and -…
Amen! Generally this disturbs me about a lot of web stuff (probably because it is the one area in which I'm exposed to it) - caring more about what people expect or want, rather what you wish they would want, because you like it yourself. The winning logo is so ugly, I'd use it as an glaring example why you can't poll the masses on style or taste, not as a guideline. Not that I think it matters that much; the world is full of ugly logos, but as long as they stand for something want/need, we tend to accept or even like them. But still. Yech.