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i totally understand and respect your position and that's definitely a strategy that can work. The other end of the spectrum is, you could contract someone like Tony Morris[1] at $250 an hour for 20 hours a week, and he will build your product faster than a team of untrained engineers, or more likely, build a product that untrained engineers aren't capable of building, with a defect rate close to zero. Not every stra…
> with a defect rate close to zero. Most of our defects are not software defects, they are product/marketing/strategy/SEO/SEM defects. If American Express wants to launch some app with defined features, then Tony sounds like a great guy. We kinda understand our customers, but not really. We throw pasta at the wall and see if it sticks. Once it sticks, I can hire Tony to make it great. Tony will never accept us as a c…
A product is ultimately a discovery which you have to do in iterations. It won't be until the last iterations you will know what to do. Once things are clear you don't a rock start to get things done, any one can do it now. Rock stars are needed speedup those iterations, do the discovery super fast and get the clarity.