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AppGratis Is Nothing More Than A Black Hat Marketing Company
101–103 of 103 posts
Re: AppGratis Is Nothing More Than A Black Hat Marketing Company
#102Earlier quoted context omitted.
Couple of points: Paid links are black hat SEO. If you sell links you should be putting rel="nofollow" on them. Also Google does do a pretty rigorous job of combatting paid ad spam. They have many ad text and landing page policies designed to weed out sneaky affiliate deals and the like. They also reward advertisers that provide more popular user experiences through their quality score mechanism which is a direct (an…
> If you sell links you should be putting rel="nofollow" on them. Is there a law that states that you should do that? Is this 'best practice' without which clients no longer function?
It's one of Google's guidelines. If you buy or sell links without doing that you risk being penalised by Google. Whether or not that matters to you depends on your site/business.
Re: AppGratis Is Nothing More Than A Black Hat Marketing Company
#103Earlier quoted context omitted.
"Paid links is not blackhat SEO" Of course it is. Blackhat SEO is SEO that violates search engine guidelines. Here's the link that documents that paid links that pass PageRank violate Google's guidelines: http://support.google.com/webmasters/bin/answer.py?hl=en&...
Paid links are simply ads. That you happen to rely on links for your rankings and that you can't distinguish between paid links and non-paid links does not make every paid link blackhat SEO. Blackhat implies malice. You'd have to distinguish between a paid link that is an ad versus a paid link that is there just to improve search engine rank. Good luck with that. I can see why google has a problem with this but let's…
It's not the same as ads - the guidelines only refers to paid links which pass PageRank (ie. Without nofollow on them).
Doing something to achieve an SEO benefit that is in contravention of the guidelines of the search engine you are optimising for, because you assume you can't or won't be caught (for example because they can't look at your books and weren't present during the meeting where you sold the link) is the definition of black hat SEO.
It may well be the case that Google lacks the ability to enforce certain aspects of their guidelines at some points in time, but as we have seen in the past couple of years when they do figure it out it can be a business closing event for some.
Much better to just follow the guidelines don't you think?