Earlier quoted context omitted.
I'm not sure there's a big ROI for Tesla to develop elaborate countermeasures. 4,750 units of the 60kWh car at $62.4k yields $296.4m in revenue. If 4% of the orders are for the 40kWh car (190 units at $52.4k), there'd be at most $1.9m in lost revenue by "giving away" the slightly beefier battery. It's plausible they'd still come out ahead given the cost savings of not setting up that production line even if they gave…
Uh... I don't really get this. Why not lower the price for everyone and get a better rep among customers? I mean if Tesla wants to have lifelong customers that's where you start. But then again they seem to be going into the marketing of their tech so maybe not.
The fact that some cheap low performance version turned out to be infeasible because customers prefer expensive high performance version doesn't mean that you should (or could) reduce price of the expensive version.
Furthermore, some owners of crippled 60kWh units will probably end up paying for "upgrade" to 60kWh. In the end these units will sell for full 60kWh price even though the buyers initially wanted 45kWh version.