Let's make quality the norm again

That sounds implausible. For a premium brand the marginal unit should be comfortably profitable, so they will have the resources to saturate the market at exponential speed purely from their unit economics. The somewhat theatrical lines outside the store aside, Apple has never had a strategic problem meeting the demand for Apple computers.

It seems a lot more likely that you get executives who come in and believe that narratives beat reality, there are a lot of people like that in the world. They are the sort who will abandon the reality of quality because that costs money then get confused when the narrative catches up. Or you get an idiot who is data-driven and detects that there is no immediate change in sales when they compromise on quality so they conclude that quality isn't valued by consumers. No malice, just a lack of strategic thinking.

Yeah its great when you find quality things but you don't always know, price isn't a great indicator of quality. There is also the buyitforlife subreddit, would like something like it but more structured.

I think this reflects how companies are run in US and Europe, they don't seem to believe how different companies can be here, its not only about turbo maxing the owners profit.

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well, if you religiously maintain the car, it was easy even back then. The dirty secret is keeping rust out of the car - in the winter, regularly wash it to avoid salt ingress, and generally store it in a dry (both physical and humidity) garage, to routinely change engine and transmission fluids and to only run good quality fuel.

Oh, and don't subject your car to constant short start-stop cycles (i.e. drives of less than half an hour), warm up the car prior flooring the gas pedal on a highway, and for turbocharged cars, take it easy on the last 5 minutes so the hot side of the turbo can cool down.

Ignoring any of that can kill modern cars just as fast as it could kill old cars. Even electrical cars need their love - don't always go for the HVDC charger, use trickle AC chargers instead whenever you can, and look what needs lubrication and maintain that (e.g. transmissions).

One big problem is that prices are easy to compare, while quality is not.

I recently bought a tub that was advertised as stainless steel on Amazon. I was suspicious but decided to take a chance. Turns out it is galvanized, not stainless. I’m not sure the average person knows the difference. To be charitable, perhaps that’s even why the listing advertised it that way. But the difference matters significantly in terms of performance and quality, especially for certain kinds of products and use cases.

There’s no “sort by quality, best to worst” system like there is for price. No “genuine stainless only” filter. You just have to know certain things.

Shopping in person obviously helps, but you still have to know what to look for. Refrigerators are a good example of this. Most people shop for them in person, yet it’s not at all obvious whether model A or model B will last longer. You can try to use price as a proxy for quality, but the more expensive refrigerators are actually more likely to fail years earlier because of the added component complexity. They’re basically banking on the fact that you don’t know how to read a wiring diagram.

To combat that, lots of people turn to YouTube or reviews to figure out quality. And sure, you can find some good sources that will tell you that top freezers will last longer than a French door model at basically any price, and they might even explain why. But all of those platforms are muddied with perverse incentives, affiliate programs, sponsorships, etc. Again, not always obvious.

We need to make quality obvious. We need to make it comparable, sortable, filtrable, and guaranteed. Poor design needs to be a valid reason to return an item. Manufacturers should be required to label products with an estimated lifespan. Give tax breaks or other incentives to products that include a warranty for its full lifespan.

We have to figure out how to improve the efficiency of making high quality goods, so that everything doesn’t just get more expensive. There should be a public database of the best known designs and techniques for making long lasting items. Patents that relate to longevity could be given extra time to encourage research, but then after, say, 3 years there could be a requirement to license the technology so that it can go mainstream.

This doesn’t solve everything. Some products need more specific approaches. Food quality is a problem. Housing needs to be both more affordable and higher quality. But I think with enough changes to incentives, the culture could shift towards seeing the value in making things well.