Earlier quoted context omitted.
This should be relatively easy to disrupt for ebooks. It doesn't seem necessary to have the infrastructure and pockets of Amazon to sell ebooks (and be fairer to authors and readers). I'm not convinced about discoverability, I don't browse random books or look for recommendations on Amazon; to me Amazon is the final stop once I know the ebook I want to buy. Literally a search bar for the book I already want. I don't…
But how do you know the books you want to buy in the first place? That's the Indie creators dilemma, sometimes good creators are terrible marketers, or have no budget, and their creation is undiscovered from the others that spend, market or game the system.
Never Amazon! I also don't know anyone who goes to Amazon to look for book recommendations, but that might be my bubble.
I buy a LOT of books in brick and mortar stores, my preferred method of browsing books.