Manufacturers do price according to volume. So why doesn't Jolla or Commodore plan a business strategy that focuses on increasing the volume? If $500 get you maybe 1500-2000 pre-orders, $300 may get you 5000+ orders. Sacrifice the profit margins somewhat, initially, to increase the user-base and revenue. Then use the userbase and revenue to get more investors. Currently, everyone targeting the "privacy" or "mindfulness" consumer market is just focusing on an even smaller segment among them (only the HNIs) with premium pricing. This business strategy is flawed. Look at any of the competitors - Light Phone III ($700+), Balance Phone Pro ($800+), Minimal Phone ($500+), Clicks Communicator ($500+), Fairphone 6 ($800+) - how many of them have actually succeeded growing their userbase, since their launch? How much can they really grow with that pricing, especially with the sub-optimal hardware and software (compared to their competitors) their users have to continue struggling with?
Some of you may argue the hardware is customised and developed in-house and that should justify the premium pricing. I would question the business logic of that decision. If the hardware isn't offering anything new (and as far as I can tell it isn't) that isn't already available in the market, why do you want to waste scarce resource on custom solutions instead of using cheaper, readily available designs? It is common knowledge that the consumer mobile device segment is highly competitive, profit margins thin and thus you need high volumes for long-term profitability. Thus, a business strategy that doesn't plan and prioritise for volumes is bound to struggle.
(I am sure there are many factors of this industry that I am ignorant about ... I was just thinking out aloud ...)