This is a good post, but once again incentives rear their ugly head. > Second, preventing or mitigating an incident early (even by just knowing the right feature flag to turn off) can save huge amounts of money: both immediate lost revenue during the incident and future lost revenue from customers who would have pulled their business or refused to sign pending contracts. Time and time again at many companies, includi…
The game theory should make is that those teams that recurring lay lose customers due to issues will be punished accordingly. If they aren’t, then maybe the problems that result from shipping fast don’t impact customer retention as much as might think.
It does not work for large corporations with pools of billions of dollars and various incentives to staying within the ecosystem. It's impossible to measure the contribution of one feature team to perception and retention of something like "Microsoft Intune" or "Google Chrome", and without the ability to measure that no effective check on those teams.