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Accenture to acquire Ookla

newsroom.accenture.com

101–110 of 186 posts

Re: Accenture to acquire Ookla

#101
post #44

I am not sure why this old news is surfacing here today but I can give my 2 cents, since I sold speedchecker.com last year and were directly competing with Ookla. The main business is selling the data. You use Speedtest.net to troubleshoot your connection but metrics captured with the test alongside location data give telcos invaluable insights on where they should improve their networks. Telcos pay 6 figures annuall…

@forcer would love to know how you "grow the user base , figure out entreprise sales strategy and exit"

Re: Accenture to acquire Ookla

#102
post #96

Earlier quoted context omitted.

Actually I thought Netflix had already acquired Ookla / speedtest.com, so I was surprised to see this headline. But it looks like this was just the Mandela effect. That said, why didn't Netflix acquire the market leader in this space? Creating their own seems way less useful, since network effects are the whole point.

Because Netflix doesn't care what your connection to speedtest.net is, they care what your connection to your closest Netflix server box is. A while back, Comcast/your last-mile ISP was throttling traffic to Netflix to get Netflix to pay them. So while Netflix's box had plenty of bandwidth to their ISP, your ISP wasn't using it, intentionally. Fast.com was their response to that, so you could blame your ISP and not N…

I meant, acquire the speedtest.net domain and point it to servers inside Netflix' farm.

Re: Accenture to acquire Ookla

#103
post #96

Earlier quoted context omitted.

Actually I thought Netflix had already acquired Ookla / speedtest.com, so I was surprised to see this headline. But it looks like this was just the Mandela effect. That said, why didn't Netflix acquire the market leader in this space? Creating their own seems way less useful, since network effects are the whole point.

Because Netflix doesn't care what your connection to speedtest.net is, they care what your connection to your closest Netflix server box is. A while back, Comcast/your last-mile ISP was throttling traffic to Netflix to get Netflix to pay them. So while Netflix's box had plenty of bandwidth to their ISP, your ISP wasn't using it, intentionally. Fast.com was their response to that, so you could blame your ISP and not N…

That’s a really over simplification of the issue. Plenty of Netflix edge CDNs are (and always were) ISP hosted. It’s a win-win for both and a complete no-brainer. The ISP v. Netflix argument was always about contract and margin negotiations. Flat rate, usage percentages, minimums, maximums, special plans, cuts, etc. who has the upper hand in the negotiation so to speak. Funnily enough the repeal of net neutrality gave those smaller ISPs much better position in the negotiation with big tech, not necessarily Comcast. The internet discord focused on Comcast and Verizon because fuck those guys. Who is gonna argue in favor of Comcast or Verizon? But the real winners were thousands of smaller regional ISPs.

Re: Accenture to acquire Ookla

#104
post #74
post #42

Earlier quoted context omitted.

"speed" in Swedish and Norwegian. Probably Danish as well.

ah, makes sense, thank you.

>A fartlek (Swedish for "speed play") is an unstructured, continuous running workout that mixes fast bursts of intense running with slower, recovery jogging.

Re: Accenture to acquire Ookla

#105

Earlier quoted context omitted.

Of course they are not complex. They do have a network effect though. If you go to your local ISP and say “hey, my 500mbps plan is only doing 100mbps on Speedtest.net”, they’ll “fix it” (usually by working with Ookla to put an edge endpoint on their network) If you tell the “hey frankyspeeddetect.com isn’t doing my 500mbps” they’ll tell you to it’s an issue with that random website. ISPs and services reach out to Ook…

http://speed.cloudflare.com is a bit harder to argue with though.

All these numbers are fake. They are all special cased in most ISPs with the cooperation of cloudflare, Netflix, OOkla, Akamai, Google, etc. The centralization of the internet around AWS, Azure, Google, Netflix, Cloudflare, etc has been a godsend to ISPs and the internet infrastructure in general. Maintaining good network conditions to 4 or 5 dozen networks and working with them closely is so so much easier than maintaining full peer-to-peer network conditions. Go ahead and try to test internet speed to your home network over a wireguard VPN and compare it to the performance of the same VPN when connecting to any of the major services. Try to setup a tunnel between your house and your friends house in the same city and test the speed and compare it to fast.com or cloudflare.com or speedtest.net

Re: Accenture to acquire Ookla

#106
post #62
post #44

I am not sure why this old news is surfacing here today but I can give my 2 cents, since I sold speedchecker.com last year and were directly competing with Ookla. The main business is selling the data. You use Speedtest.net to troubleshoot your connection but metrics captured with the test alongside location data give telcos invaluable insights on where they should improve their networks. Telcos pay 6 figures annuall…

How come ISPs aren't providing that data internally from observing their own traffic ?

I'm not sure about broadband data, as it can't be that useful. However on the mobile side, it's fairly valuable as a mobile app can collect A-GPS location and sensor telemetry that are unknown to the MNO otherwise.

Re: Accenture to acquire Ookla

#109
post #44

I am not sure why this old news is surfacing here today but I can give my 2 cents, since I sold speedchecker.com last year and were directly competing with Ookla. The main business is selling the data. You use Speedtest.net to troubleshoot your connection but metrics captured with the test alongside location data give telcos invaluable insights on where they should improve their networks. Telcos pay 6 figures annuall…

> but it took me 18 years to grow the user base , figure out entreprise sales strategy and exit.

The audience here has never wanted to admit that the codebase doesn't really matter. Now that codebases can be created in a weekend, people are opening their eyes to this sentiment - the hard part is the sales, the code is easy.

Re: Accenture to acquire Ookla

#110
post #44

I am not sure why this old news is surfacing here today but I can give my 2 cents, since I sold speedchecker.com last year and were directly competing with Ookla. The main business is selling the data. You use Speedtest.net to troubleshoot your connection but metrics captured with the test alongside location data give telcos invaluable insights on where they should improve their networks. Telcos pay 6 figures annuall…

All it takes to defeat the business model is https://openspeedtest.com/

Or https://speed.cloudflare.com/
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