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Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

theguardian.com

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Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#101

Post by King-Aaron »

robertnowell wrote: post #26
Insanity wrote: post #12

I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles. Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire. (Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)

imo the exterior looks like a cartoon BYD and should be killed with fire. however while folks are negative on Ive for the car shape, he only designed the interiors not the car body, and the interiors are kinda lovely car interior design: -no touchscreen (dangerous while driving) -clicky, intuitive tactile switches and buttons -thoughtful use of color (display base color changes based on driving mode) I mean even just…

> imo the exterior looks like a cartoon BYD and should be killed with fire.

Honestly, if the car itself was a BYD Luce and cost $50,000, the internet would be in awe and I personally think it would be sick.

But nothing about it screams (or even whispers) half a million dollars and then some.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#102

Post by jerlam »

Klonoar wrote: post #96
cbdevidal wrote: post #14

What prevents car manufacturers from taking a normal-looking body style and electrifying it? Seems popular with the aftermarket mods. Every hybrid and EV I can think of looks like a suppository. Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE…

Amusingly, the eGolf that VW had to build as a compliance car is one of the better choices for “just give me a fucking car that’s an EV”. It’s literally the MK7 Golf R, but with AWD removed and a battery instead of an engine. Physical interior throughout with CarPlay/AA, all aftermarket parts for the MK7 work with it. Drives like a go-kart on the streets. Super fun as a second or third grocery getter if you can find…

$30k (new in 2019) for an EV with a 125 mile range and 134 hp doesn't sound remotely competitive.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#103

Post by jerlam »

mysterydip wrote: post #64
cbdevidal wrote: post #14

What prevents car manufacturers from taking a normal-looking body style and electrifying it? Seems popular with the aftermarket mods. Every hybrid and EV I can think of looks like a suppository. Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE…

Ironically, I think your question is the reason it’s not done more often, or at least some brands make “very obvious” EV’s: because for some customers, they want people to know they’re different (and memorable) from the ICE vehicles.

For the same reason, the Toyota Prius was uniquely styled and ugly - until all the early adopters moved to EVs and sales fell. The most recent model is intended for a mainstream audience and is conventionally styled like a hot hatch.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#104

Post by FireBeyond »

hyperhello wrote: post #72
beAbU wrote: post #68

Earlier quoted context omitted.

I posit that a mouse that needs to be on its back to be charged, thus rendering it completely useless during that time, to be much much much worse than a round mouse with no immediate indication which way is forward...

It takes a half hour to get months of charge back, so it’s not a functional problem. I think you wanted to have a wireless mouse with a port in the back so it feels like a wired mouse when you want it to. That would have been cool but I suspect a standard usb cable wouldn’t be rated for being continually contorted and wouldn’t be as pleasant as a wired mouse wire designed for that, so you’d need a special wire and it…

> That would have been cool but I suspect a standard usb cable wouldn’t be rated for being continually contorted

I doubt that had anything to do with it. I've had multiple Magsafe cables that spend their entire existence in one spot on a desk (even using cable guides to keep them sitting within a few millimeters) do some bizarre "paper lanterning" of the rubber at the connector, and I'm far from the only one.

Let's be absolutely real. The port on the back would have ruined Ive's militance on sleekness and that was the reason it wasn't included. Form over function.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#105

Post by K0balt »

redwall_hp wrote: post #99
gopalv wrote: post #39

Earlier quoted context omitted.

> he ruined at least some Apple products In my small circle of car friends, the new Ferrari is being called the "Magic mouse" of ferraris and posting memes of the car upside down with the cable plugged in at the bottom. I was hoping for an SF90 meets Nevera when they were talking about it originally :( But that is entirely unoriginal and derivative, compared to a designer wanting to make a mark.

It's the Nissan Leaf 2026 Pro https://www.nissanusa.com/vehicles/electric-cars/leaf.html

Wow. The resemblance is uncanny.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#106

Post by biinjo »

johsole wrote: post #70
Insanity wrote: post #12

I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles. Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire. (Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)

Looking at the Ferrari and it's missing that certain look, styling, and tradition Ferrari's have. This design looks like a nice modern electric car, but doesn't have the wow of a Ferrari.

Exactly. Looking at it, it could be any generic unknown Chinese EV brand.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#107

Post by perilunar »

cbdevidal wrote: post #14

What prevents car manufacturers from taking a normal-looking body style and electrifying it? Seems popular with the aftermarket mods. Every hybrid and EV I can think of looks like a suppository. Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE…

> What prevents car manufacturers from taking a normal-looking body style and electrifying it?

Nothing. That's exactly what early car makers did — they took a carriage and removed the horse. Electric cars with big hoods and radiator grills is the same thing.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#108

Post by perilunar »

frankdlc222 wrote: post #84

I’ve never really understood why electric cars need to look so visually different from gas cars. I feel like if more EVs just looked like normal, great-looking cars, a lot more people would probably be interested in buying them.

I’ve never really understood why automobiles need to look so visually different from a horse and carriage. I feel like if more automobiles just looked like normal, great-looking carriages, a lot more people would probably be interested in buying them.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#109

Post by musicale »

apparent wrote: post #85
beAbU wrote: post #68

Earlier quoted context omitted.

I posit that a mouse that needs to be on its back to be charged, thus rendering it completely useless during that time, to be much much much worse than a round mouse with no immediate indication which way is forward...

I heard they didn't want it to be functional while charging because then people would use it plugged in all the time. They wanted it to be clear that it takes a little time to charge, then you use it unplugged. Might make more sense if there were battery level LEDs on the top or something. But it's just a couple reminders and then bang it's dead.

The Magic Trackpad is fine and works fine both wired and wireless.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#110

Post by musicale »

joleyj wrote: post #92
apparent wrote: post #85

Earlier quoted context omitted.

I heard they didn't want it to be functional while charging because then people would use it plugged in all the time. They wanted it to be clear that it takes a little time to charge, then you use it unplugged. Might make more sense if there were battery level LEDs on the top or something. But it's just a couple reminders and then bang it's dead.

Can’t let people use it the way they want to now can we? They gotta use it the way I want them That’s the kind of attitude that gets you laptops with no ports and keyboards that don’t work.

Well, my Ive-cursed 2016 MacBook Pro had 4 (!) ThunderBolt/USB-C ports, which I kind of miss (though you had to use one of them for charging, you could also charge from either side). It was both thinner and lighter than recent 16" MacBook Pro models (but with ~5 hour battery life.)

It also had a semi-useful touchbar, no actual physical ESC key, a terrible "butterfly" keyboard that was replaced twice, and a large trackpad that had terrible palm rejection until they eventually fixed it.

So mostly not great, but I miss the form factor and those 4 TB/USB-C ports. I dream about having more of them.

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