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'AI washing': firms are scrambling to rebrand themselves as tech-focused

theguardian.com

101–110 of 177 posts

Re: 'AI washing': firms are scrambling to rebrand themselves as tech-focused

#101
post #98

Earlier quoted context omitted.

My kid was an excited Duolingo user who immediately cut it off entirely as soon as he heard that they were doing something with AI. That was all it took. He heard "Duolingo's AI now" on some YouTube video, and it was immediately dead to him. I don't think people understand just how viscerally negative the perception of AI is for the youth.

[flagged]

And I'm frequently amazed how tone deaf tech people are and how disconnected from the general population. ;)

Re: 'AI washing': firms are scrambling to rebrand themselves as tech-focused

#102

I hope these companies aren't in for a shock when the younger generation rejects their brands https://www.theverge.com/ai-artificial-intelligence/920401/g... If negative perception towards AI grows, either because of negative experiences after having it forced on them, or as people's utility bills skyrocket, or as the environmental impact becomes more apparent, they might find that what appeals to shareholders doesn'…

I see AI marketing as a negative indicator. Because everyone should be doing AI it’s not a differentiator. It implicitly means you don’t know what value you provide. It’s like advertising you’re cloud powered because you use AWS. Which makes recall a bunch of companies doing. What value do you provide, not what tech do you use.

Re: 'AI washing': firms are scrambling to rebrand themselves as tech-focused

#103
post #98

Earlier quoted context omitted.

[flagged]

And I'm frequently amazed how tone deaf tech people are and how disconnected from the general population. ;)

OK got it.

Its perfectly fine to automate away everyone else's job...except their own and their immediate family's. Then we're supposed to be anti-tech and this site becomes a political one.

That is unless you bring up wars or fascism or genocide. Because politics is off limits.

Re: 'AI washing': firms are scrambling to rebrand themselves as tech-focused

#104
post #98

Earlier quoted context omitted.

My kid was an excited Duolingo user who immediately cut it off entirely as soon as he heard that they were doing something with AI. That was all it took. He heard "Duolingo's AI now" on some YouTube video, and it was immediately dead to him. I don't think people understand just how viscerally negative the perception of AI is for the youth.

[flagged]

You're being downvoted because you appear to be not asking genuinely and you're trying to cast doubt instead of seeking to understand.

Because at this point there's really no excuse for not having any idea why people are mad about AI. If you can't guess it's because you're intentionally ignorant of the problem. Because "just asking" is a specific strategy used do doubt and discredit anyone you disagree with.

Re: 'AI washing': firms are scrambling to rebrand themselves as tech-focused

#105
post #98

Earlier quoted context omitted.

My kid was an excited Duolingo user who immediately cut it off entirely as soon as he heard that they were doing something with AI. That was all it took. He heard "Duolingo's AI now" on some YouTube video, and it was immediately dead to him. I don't think people understand just how viscerally negative the perception of AI is for the youth.

[flagged]

Not the person you asked, but my nephews and mentees (all under 18), very plainly see it as the destruction of their own future careers (regardless of field), assimilation of everything meaningful humans have ever created into a copy machine , massive privacy violations, wrecking the environment and generally run by some of the biggest sociopaths in human history. When looking at it practically over the last few years, I think a lot of younger folk don’t see any upsides.

I’m very pro-AI myself, but think the kids are quite right in their perspective, and that the tech companies designing and pushing this tech are in for a bad time when this wave finally comes crashing down on them.

Re: 'AI washing': firms are scrambling to rebrand themselves as tech-focused

#106

I hope these companies aren't in for a shock when the younger generation rejects their brands https://www.theverge.com/ai-artificial-intelligence/920401/g... If negative perception towards AI grows, either because of negative experiences after having it forced on them, or as people's utility bills skyrocket, or as the environmental impact becomes more apparent, they might find that what appeals to shareholders doesn'…

I see AI marketing as a negative indicator. Because everyone should be doing AI it’s not a differentiator. It implicitly means you don’t know what value you provide. It’s like advertising you’re cloud powered because you use AWS. Which makes recall a bunch of companies doing. What value do you provide, not what tech do you use.

> everyone should be doing AI

I don't understand this at all. I'd consider a no AI message a positive signal. Like what bandcamp is doing.

Re: 'AI washing': firms are scrambling to rebrand themselves as tech-focused

#107
post #98

Earlier quoted context omitted.

[flagged]

You're being downvoted because you appear to be not asking genuinely and you're trying to cast doubt instead of seeking to understand. Because at this point there's really no excuse for not having any idea why people are mad about AI. If you can't guess it's because you're intentionally ignorant of the problem. Because "just asking" is a specific strategy used do doubt and discredit anyone you disagree with.

> You're being downvoted because you appear to be not asking genuinely

I literally said I was asking genuinely.

It's either one of two reasons imo:

1. Their son hates "ai slop" and doesn't think AI is useful.

2. Their son is afraid of not being employable.

I see #1 the most here.

But I suspect it's a front because the posters don't want to admit #2. Hence my question.

I figured it's easier for someone to admit someone else is afraid than admit they are.

Re: 'AI washing': firms are scrambling to rebrand themselves as tech-focused

#108

Earlier quoted context omitted.

I see AI marketing as a negative indicator. Because everyone should be doing AI it’s not a differentiator. It implicitly means you don’t know what value you provide. It’s like advertising you’re cloud powered because you use AWS. Which makes recall a bunch of companies doing. What value do you provide, not what tech do you use.

> everyone should be doing AI I don't understand this at all. I'd consider a no AI message a positive signal. Like what bandcamp is doing.

I spoke indelicately.

Re: 'AI washing': firms are scrambling to rebrand themselves as tech-focused

#109
post #107

Earlier quoted context omitted.

You're being downvoted because you appear to be not asking genuinely and you're trying to cast doubt instead of seeking to understand. Because at this point there's really no excuse for not having any idea why people are mad about AI. If you can't guess it's because you're intentionally ignorant of the problem. Because "just asking" is a specific strategy used do doubt and discredit anyone you disagree with.

> You're being downvoted because you appear to be not asking genuinely I literally said I was asking genuinely. It's either one of two reasons imo: 1. Their son hates "ai slop" and doesn't think AI is useful. 2. Their son is afraid of not being employable. I see #1 the most here. But I suspect it's a front because the posters don't want to admit #2. Hence my question. I figured it's easier for someone to admit someon…

Why would no one want to admit #2? I’m afraid.

Also it feels like you responded to “people are downvoting you because it feels like a gotcha” with “yes, it is in fact a gotcha”

Re: 'AI washing': firms are scrambling to rebrand themselves as tech-focused

#110
post #105
post #98

Earlier quoted context omitted.

[flagged]

Not the person you asked, but my nephews and mentees (all under 18), very plainly see it as the destruction of their own future careers (regardless of field), assimilation of everything meaningful humans have ever created into a copy machine , massive privacy violations, wrecking the environment and generally run by some of the biggest sociopaths in human history. When looking at it practically over the last few year…

That makes sense and matches my perspective, thanks for answering.

I don't normally see anyone on this site admit they are afraid of losing their jobs.

My comment here repeats that: https://news.ycombinator.com/item?id=48260369

Personally I don't think the environment is a factor, because young people seem just fine with crypto. I also don't think the privacy issue is a factor because young people don't have much that can be stolen, and if anything they're the ones stealing (movies etc) without guilt.

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