Most of this mythical "taste", at least as hinted by the article, can be acquired rather easily—by looking into what's already out there before jumping to creating. Is there nothing? Great, go ahead and fill the void. Is there so much that it becomes overwhelming to even look? If so, ask yourself: does your thing have any significant differentiators? Are you willing to maintain it? Do you want the people who come aft…
Shallow taste is stuff like popular trends that come and go, and hating the taste of beer until you’ve had it a few times (not saying everyone has to like beer, that’s not the point).
Deeper taste is more like your deeply held cognitive biases. Like a current of a river or the valleys cut into a mountain. It’s the shape of your cognition that determines how information flows through your brain.
Deeper taste is heavily connected to you and your identity. It’s part of who you are. I think most people would agree that parts of themselves change very slowly, and some not at all.
I know there are parts of me that feel the same as when I was a child. To deny the existence of taste is to deny the existence of a “you” that is different from others.