Somewhat surprising. AI is such a core part of the experience. It feels like a mistake to outsource it to arguably your biggest competitor.
It's clear they don't have the in-house expertise to do it themselves. They aren't an AI player. So it's not a mistake, just a necessity. Maybe someday they'll build their own, the way they eventually replaced Google Maps with Apple Maps. But I think they recognize that that will be years away.
Apple picks Gemini to power Siri
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Re: Apple picks Gemini to power Siri
#102Re: Apple picks Gemini to power Siri
#103Re: Apple picks Gemini to power Siri
#104Why they are constantly so bad at AI but so good at everything else?
I think that's the thing: Apple is good at very little, but they seem like they're good at "everything else" because they don't do much else. Lots of companies spread themselves really thin trying to get into lots of unrelated competencies and tons of products. Apple doesn't. Why does a MacBook seem better than PC laptops? Because Apple makes so few designs. When you make so few things, you can spend more time refini…
Hell, they can’t even make a TV this year that’s less shit than last years version of it and all that requires is do literally nothing.
Re: Apple picks Gemini to power Siri
#105Somewhat surprising. AI is such a core part of the experience. It feels like a mistake to outsource it to arguably your biggest competitor.
It's clear they don't have the in-house expertise to do it themselves. They aren't an AI player. So it's not a mistake, just a necessity. Maybe someday they'll build their own, the way they eventually replaced Google Maps with Apple Maps. But I think they recognize that that will be years away.
Re: Apple picks Gemini to power Siri
#106The writing was on the wall the moment Apple stopped trying to buy their way into the server-side training game like what three years ago? Apple has the best edge inference silicon in the world (neural engine), but they have effectively zero presence in a training datacenter. They simply do not have the TPU pods or the H100 clusters to train a frontier model like Gemini 2.5 or 3.0 from scratch without burning 10 year…
Re: Apple picks Gemini to power Siri
#107Why they are constantly so bad at AI but so good at everything else?
Because their focus on user privacy makes it difficult for them to train at scale on users' data in the way that their competitors can. Ironically, this focus on privacy initially stemmed from fumbling the ball on Siri: recall that Apple never made privacy a core selling point until it was clear that Siri was years behind Google's equivalent, which Apple then retroactively tried to justify by claiming "we keep your d…
Re: Apple picks Gemini to power Siri
#108Re: Apple picks Gemini to power Siri
#109The writing was on the wall the moment Apple stopped trying to buy their way into the server-side training game like what three years ago? Apple has the best edge inference silicon in the world (neural engine), but they have effectively zero presence in a training datacenter. They simply do not have the TPU pods or the H100 clusters to train a frontier model like Gemini 2.5 or 3.0 from scratch without burning 10 year…
> without burning 10 years of cash flow. Don't they have the highest market cap of any company in existence?
Re: Apple picks Gemini to power Siri
#110Earlier quoted context omitted.
it's pretty Apple-ish to not jump into a frenzy, and wait for turbulence to settle, i believe. delegation to Gemini fits that theory?
I mean, Siri has been bad for what, 15 years now? It does seem like a bt of an outlier.