Meta's ads tools started switching out top-performing ads with AI-generated ones

Unfortunately, just changing ad platforms is no magic bullet. Tiktok advertising is no easier to ramp up on, in fact it will probably be more difficult and expensive.

If are worried about the significant expense and high risk of paid ads, which is very reasonable, I recommend you do not do paid ads at all.

I think a better alternative for you is to learn to create organic content, e.g. videos for IG and tiktok, or text posts for platforms like X. And learn to stimulate sales of your app that way.

This also has a long learning curve, but dodges the financial risk of paid ads. Once your organic content is dialed in enough to make consistent profit, you'll be much better positioned to start with ads and be successful.

Good luck!

"This is especially true where small-dollar harms are being done, but at scale of millions, where ripping off consumers is systematic, or where harms such as pollution affected many."

All of these particular things seem exactly like the job of a state AG, or other form of regulator, vs private lawyers.

Political dysfunction aside, of course.

I'd personally rather the state AG and various consumer-friendly regulators of, say, california, have the billions of dollars going to the class action attorneys in that state.

Remember that class actions were not created to enable any of the things you cite. They were judiciary-created as a means of simple judicial efficiency (and requiring all affected plaintiffs to be grouped together). As such, outside of "they were there", it's not obvious why they are a particularly good way to solve the problems you give.

In case you think i'm particularly anti-consumer, i actually think LLC's should not exist and shareholders should be responsible for harms again. Which would likely obviate a lot of the practices class actions were suing over in the first place.

"And there's the rub — most regulators and AGs will have some political leaning, and ALL of them have limited resources and will be unable to pursue every case, so many cases with great merit will go un-prosecuted"

Private litigators also have some political leaning, often as much or more as the AG, but ignoring that for a second, the limited resources part is very fixable.

Additionally, they are accountable to the people that vote for them (directly in some states, indirectly otherwise), ignorant or not, whereas private litigators are not. This is a feature and not a bug.

Instead we are optimizing or deoptimizing (depending on the state and viewpoint) for private litigation.

IE either they cap it or they uncap it, or ....

Also, as a general rule, if you have way too many cases with merit, the problem is probably not resources, but something else.

IE if you have tens of thousands of murders you can't prosecute due to lack of resources, you actually have a bigger, and different problem, than "we don't have the resources to prosecute all these murders". You won't actually get much of anywhere by having the resources to prosecute them all because you won't be solving the bigger, different problem causing you to have tens of thousands of prosecutable murders in the first place.

The same is true of most of these consumer class action cases. Infinite lawsuits have not caused lots of behavior change, all told. It is very hard for me to believe that 10x infinite lawsuits will somehow do it.